72 Point achieves more national news coverage than any other PR agency in the UK

72 Point is the PR division of SWNS - the UK's largest independent press agency.

We have a unique and direct link to the UK press due to:

No matter who you are or what you do - We can achieve positive exposure for you. An interesting, quirky news story is powerful. We know what will "make" in the newspapers and will aim to build a story which satisfies two key requirements:

a)It has strong news value
b)It gets your key brand messages across

72 Point - About Us

72 Point is part of the SWNS Group ? the UK?s largest independent press agency and newswire service.

Our relationship with SWNS secures our position as national news PR specialists.

No other agency has:

• Direct access to a newswire which every media organisation in the country subscribes to.
• A news desk which takes daily calls from editors on the hunt for stories - it could be yours on our list.
• Journalists from the Sun, Daily Telegraph and women's magazines working in the same building.
• Over 100 trained journalists, photographers and feature writers.
• Direct access to Onepoll.com - the UK's leading supplier of survey-based national news.

Click on the following links to see information about SWNS, 72 Point, Onepoll.com and the other parts of our company?

SWNS 
South West News Service, the largest independent press agency in the UK 
http://www.swns.com

72 Point Ltd 
National News PR Specialists

72 Point Plus Ltd 
Specialist Media Relations, Communication Consultancy, Issues Management, Public Affairs, Event Management and more

OnePoll.com 
Global Market Research Specialists 
http://www.onepoll.com/

YoungPoll 
Youth based Market Research Specialists (soon to come)

Ventutec Ltd 
Specialists in Website Design and Development, SEO (Search Engine Optimisation) and PPC (Pay Per Click) 
http://www.ventutec.com/

Click here to enquire about any of our Services
Or simply call us on 0117 9066 555.

72 Point - Why PR?

At least 15% of coverage in the national press on a daily basis comes from SWNS. Based in the heart of the South West, with key regional reporters working for both The Sun and the Daily Telegraph in-house and a team of dedicated news reporters, photographers and features writers - SWNS has been producing stories and pictures for the national press for over 40 years.

Most importantly - what makes in print leads the news agenda for all other types of media on any given day, be it online, radio or TV, with stories generated by SWNS fining their way literally around the world.

72 Point is the only PR agency in the UK that works hand in hand with a national news agency and the only PR agency specialising in national news.

Take a look at some 'Frequently Asked Questions' below:

Q: Why is PR important?

Q: Is PR cost-effective?

Q: Can PR improve my online search results?

Q: How can PR benefit my product?

Q: Can PR help with recruitment and other staff issues?

Click here to find out how we can help get your brand in the National Press and other Media.
Or simply call us on 0117 9066 555.

72 Point - Why 72 Point?

The comparisons below highlight exactly how and why 72 Point
continuously delivers high-impact PR Coverage in the national press.

The Benefits of using 72 Point over a Traditional PR Agency

Traditional PR Agency

Press releases are written by PR Executives.

Traditional agencies phone round a number of national journalists to get interest in their story.

The release gets sent out via email to news agencies / newsdesks / reporters.

The story gets sent out regardless of the days' news 

agenda.

PR Executives might ring the news editors on the nationals throughout the day to receive feedback.

The nationals have direct access to the client once the PR agency has issued the press release.

Research is commissioned externally, often using expensive suppliers/agencies.

Creative sessions are conducted by PR professionals only.

Photography is commissioned externally.

Photos are not available on immediate request and need to be commissioned externally in advance

Agencies often charge the client to produce lengthy documents and detailed PR plans according to client specifications.

They provide PR services and support for end user clients

Agencies tend to have a low national press success rate

72 Point Ltd

Press copy is written by trained national journalists/creative writers.

SWNS receive phone calls daily from 7:30am from national news reporters and editors to discuss what stories they have sourced, ready to go out that day.

The news copy gets fed via the SWNS newswire (Wordflow). All our client stories are guaranteed to be on the newswire on the agreed date. The newswire feeds the copy to the receiving news systems of named reporters/editors on the nationals.

Our newsdesk gives us the heads up if they hear of a busy news day, or sudden breaking stories. A PR story might be held back at the last minute if breaking news is likely to dominate the papers.

SWNS may well be aware of the reception of a story and wherever possible feedback is provided to the 72 Point team.

The nationals always liaise with our news team once the copy has been issued, enabling us to field any enquiries and act as liability insurance for the client.

Research is conducted using our low cost, quick turnaround in-house survey facility www.onepoll.com, which can also be accessed via the 72 Point website and affiliated survey sites. 1000's of different individuals have responded to our surveys over the past years and continue to do so, on a regular basis. OnePoll functionality is constantly evolving and panel membership numbers increase daily.

Creative sessions are conducted by a diverse team of experienced journalists, news editors, PR professionals and features staff.

SWNS have an in-house national news picture desk, with trained photographers who provide pictures for the national press every day.

If the newspapers request photos to accompany a story, we already have a database of over 500,000 images. If the appropriate pictures are not immediately available, one of our national press photographers can often take them within the hour.

We side-step the admin, and produce relevant newsworthy briefs within short timescales, based on the opinions of the news team

Provides PR services and support for end user clients and PR agencies.

We have an 80% success rate of national press coverage.

72 Point - Contact

Are your competitors enjoying more frequent or more targeted coverage than you? Curious to find out whether you could be communicating better with your key audiences? Or would you just like to know more about what we do?

Simply call us on +44 (0)117 9066 555 

or fill out the contact form below and we will be in touch ASAP.

72 Point - Clients

Over the years, 72 Point has worked with literally hundreds of clients, working on sustained awareness of huge corporate household names, through to new business start-ups wanting to break into already competitive markets.

We have also worked with PR Agencies of all sizes to support them with their own clients' activity - either as part of a larger campaign or sometimes simply to help out on a difficult brief or previously unsuccessful project.

Our services are no nonsense and results driven

• Research/Surveys
• Market Research package
• PR news generation
• Data analysis and copy writing
• Brainstorming/news conferencing

• Press Release Re-write and National sell in
• Regional Copy and sell in
• Photography/Picture led PR
• Straight news/PR stories
• Crisis Managment
• Monthly retainer