Australian Weekend News Poem of the Month (2001)
God and Money:
God put us on this earth to make it a better place, All we have done is turn it into a rat race. We get up in the morning and drive our cars like mad, We pollute the air and kill the trees, which makes me very sad, No matter how much God gives us, We still want more and more, There does not seem to be a number that we will settle for, You ask people to help you, They look at you aghast, And walk quickly past, But when you go through the pearly gates, With your money in hand, God will gently take it off you, And whisper "everybody's equal in this land".
Bert E. Pratt
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"Provocative, frightening, informative, humorous- Your view and knowledge of the way the legal, police, political, public trustee business circles operate in Western Australia will never be the same.. after reading these volumes...A must real for present and budding legal eagles, police, politicians, litigants in person, anyone interested in and/or studying the law or the legal system, high school students, also anyone wanting to search for the truth and/or just interested in a book that is about a unique situation where one takes on City Hall which has unlimited resources and gives them a run for it's money - with little and very little resources to fight City Hall with. It has been described as a real David V Goliath affair, and also described by Ian Wilson, Western Australian solicitor, as one of the greatest legal debacles he has ever seen in his legal practice. Ian Wilson tried to negotiate an amicable settlement many years ago without success. The Public Trustee and the Western Australian Government felt there were simply too powerful and untouchable to bother with negotiating in a reasonable manner. Now they are among 69 respondents, including judges, magistrate, senior police, senior prosecutors, senior politicians, well known lawyers and barristers, public trustee accountants and managers, court officers etc., being sued in The Australian Federal Court for conspiracy to defraud the Carew-Reid Family, who are asking $100 million in damages.. Volume 2-Edition 3 is about 1,100 pages plus photos........" Australian Weekend News publishers of The Triumph of Truth (Who's Watching The Watchers?)
The Triumph of Truth (Who Is Watching The Watchers?) by Stephen Carew-Reid volumes one to nine, original manuscripts of the first 8 volumes stolen by Queensland Police in Australia to try and cover up the information in these volumes
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Posted Thu Sep 10, 2009 11:12am AEST Updated Thu Sep 10, 2009 12:41pm AEST
ABC managing director Mark Scott has rejected James Murdoch's stinging attack on the BBC, as commercial news services consider charging for their content.
During last month's MacTaggart Lecture, Mr Murdoch said the BBC was crowding out new and existing news providers because of its guaranteed and growing government income, arguing the only reliable and perpetual guarantor of independence is profit.
In his CBA Lecture speech in London last night, Mr Scott dismissed Mr Murdoch's idea, saying that charging citizens to access news was not the way to rectify an existing imbalance "or promote a more meaningful democracy".
"But strip away the lofty language, and you see that the James Murdoch solution is less about making a contribution to public policy than it is getting rid of the BBC's services, effectively destroying the BBC as we know it - a tragedy for the UK - a tragedy for the world," Mr Scott said.
"It would mean ending the mixed economy in provision of news - introducing a purely commercial service would impose a limitation on diversity of views far greater than any we now know."
Mr Scott said there should be public funding for public purposes.
"I do not want the ABC to go down the path were we take an aggressive commercial line, including advertising, to fill our coffers and fund our ambitions," he said.
But Mr Scott did criticise the BBC's licence fee model for being a "regressive tax", with "the burden falling hardest on those who can least afford to pay it".
"Those who use the BBC most are least likely to object to it; those who don't use it permanently resent it; and those like James Murdoch, who want to limit the BBC to the point of irrelevance, are able to piggyback their anti-BBC arguments onto that resentment," he said.
He said in comparison, the ABC model was seen as part of the greater public good, funded through taxation.
"Not everyone watches or listens to the ABC in Australia, but almost universally, everyone is glad it's there. There is a sense the ABC provides unique services, distinctive services," he said.
"At times of national emergency, like the tragic Victorian bushfires early this year, we have an important role to play."
Mr Scott admitted he was envious of the BBC's funding, but was not willing to go down the licence fee path.
"I must say, when I arrived at the ABC, I looked across the lush fields of the BBC with envy. I quickly did the shorthand. Ten times the money, to service three times the population, on a geography - from an Australian perspective - the size of a postage stamp," he said.
"The licence fee that funded the ABC had been abolished for more than three decades. I suspect, had I been asked, I would have been keen to get some of that licence fee action again, but now three years on, I am exercising my option to change my mind."
Tags: business-economics-and-
http://www.abc.net.au/news/
http://news.bbc.co.uk/1/hi/
Rupert Murdoch has said he will try to block Google from using news content from his companies.
The billionaire told Sky News Australia he will explore ways to remove stories from Google's search indexes, including Google News.
Mr Murdoch's News Corp had previously said it would start charging online customers across all its websites.
He believes that search engines cannot legally use headlines and paragraphs of news stories as search results.
"There's a doctrine called 'fair use', which we believe to be challenged in the courts and would bar it altogether," Mr Murdoch told the TV channel. "But we'll take that slowly."
Mr Murdoch announced earlier this year that the websites of his news organisations would begin charging for access.
The target had been for all its sites to charge by June next year, but indications are that this is now unlikely.
News Corp owns the Times and Sun newspapers in the UK and the New York Post and Wall Street Journal in the US.
Newspapers across the world are considering the best way to make money from the internet, particularly in a time of falling advertising revenues.
The risk is that charges may alienate readers who have become used to free content and deter advertisers.
By Europe correspondent Emma Alberici and wires
Posted Sat Aug 29, 2009 6:00am AEST Updated Sat Aug 29, 2009 6:35am AEST
News Corporation's James Murdoch has launched a stinging attack against the British government and the BBC in a speech in Edinburgh.
Mr Murdoch compared British media authorities to creationists that believe they always know best, which he said was wrong. Giving the MacTaggart Lecture at the Edinburgh Television Festival 20 years after father Rupert Murdoch addressed the same meeting, he said the lines between different forms of media - television, newspapers and publishing - had blurred but broadcasting alone remained centrally planned. "We have analogue attitudes in a digital age," he said. The government regulated the media industries "with relish", he said, and had created unaccountable institutions such as the BBC Trust, Channel 4 - which has a public-service remit but is advertising-funded - and regulator Ofcom. "The BBC is dominant," said Mr Murdoch, who is also non-executive chairman of pay-TV firm BSkyB. "Other organisations might rise and fall but the BBC's income is guaranteed and growing." While the financial crisis had crimped revenue at rival television companies, he said the BBC's government income, which reached $9 billion this year, is crowding out the opportunities for commercial profit. "The only reliable, durable, and perpetual guarantor of independence is profit," he said.
Mr Murdoch said the BBC was crowding out new and existing news providers. "The scale and scope of [the BBC's] current activities and future ambitions is chilling," he said. "In this all-media marketplace, the expansion of state-sponsored journalism is a threat to the plurality and independence of news provision, which are so important for our democracy. "Dumping free, state-sponsored news on the market makes it incredibly difficult for journalism to flourish on the Internet." Mr Murdoch said government intervention was curbing free speech and it would be better served by adhering to the principles of free enterprise - namely the need to make a profit - and trusting customers to pay for the news they valued. "It is essential for the future of independent digital journalism that a fair price can be charged for news to people who value it," he said.
Mr Murdoch is considered the most likely successor for the top job at News Corporation when his father retires.
- ABC/Reuters
Tags: business-economics-and-
http://www.abc.net.au/reslib/
http://news.bbc.co.uk/1/hi/
In recent years, we have grown accustomed to the idea that news is free. Distributors of free newspapers thrust their product upon you on the street, and much newspaper content is freely available online. But Rupert Murdoch's latest move could mark a bold change. The media tycoon has said his News Corp will charge online customers for news content across all its websites. Alfonso Marone, analyst and partner at Value Partners Group summarises the problem: "Online advertising is not working, so [News Corp] is basically asking itself, 'What can we do'." Business model "The challenge with digital media is how to monetise it," says Mathew Horsman, an analyst at Mediatique. A new pricing model has to be developed, he explains. Analysts cite the Financial Times and Wall Street Journal - which is owned by New Corp - as successful models. In its recent earnings report, the Financial Times said it was seeking to rely less on advertising revenue - which has fallen significantly during the recession - and more on subscriptions. But Douglas McCabe, an analyst at Enders, says these websites both fit "very firmly" in the business content category - not the general news model. They provide specialist news and charge for premium content. "Businesses [which tend to subscribe the the FT or Wall Street Journal] are used to digitally delivered newswires, they are familiar with paying for news," says Mr McCabe. But for other types of news, this is not the case. Entertainment So clearly, consumers are more keen to pay for some forms or content over others. People pay when you have given them what they want or you make it "impossible to do anything else", says Mr Horsman. In this category comes live sports coverage, Hollywood films, and some specialist interest content - in general terms, entertainment. But for news, it is harder. If, for example, an election is made freely available on several outlets it is unclear why individuals would pay for such coverage. Today there is huge choice at no cost. Audiences aren't as loyal; they don't need to be. Newspapers worked because they were a package. But once you start breaking it up, people are far less prepared to pay for segments, analysts argue. 'Oil tanker' Mr McCabe predicts some forms of charging will emerge and different models will be tested. "The problem is that it will never be of the monetary volume that is enjoyed today for newspapers." He says attempts to transfer the old newspaper model online is "like an oil tanker - it's too difficult to turn around". Newspapers will need to think differently about their audiences and how to segment them as well as think about how to divide content, according to their strengths, he argues. So the key is to not to have everything freely available - to have a model in which there is free content, but there is also more specialised, bespoke, paid-for content. "There has to be more to do than watching each other's Twitters. We want narrative and quality," says Mr Horsman. Intermediary For others, ease of access is key. Mr Marcone believes that a micro-charging structure, where readers pay just 5p or 10p to access an article, might work. "This is less than the price of an SMS [text message]. Each 5p or 10p adds up to a significant number". But he warns that it would be hard to make people open accounts for individual papers. Instead, intermediaries could provide access to a range of publications. Mr McCabe says: "Intermediaries might work, but they won't start tomorrow." In the interim, a mixture of micro-charging and subscriptions is likely to continue. The news landscape has changed dramatically in the past decade, and so have our news habits. However News Corp develops its new charging model, it seems clear that media firms will have to try an alternative to both the paid for traditional newspaper and the everything-is-free online model. Even if News Corp does start charging and others follow suit, analysts say doing a U-turn on the free news model will be hard to pull off. http://www.guardian.co.uk/
Is free news a thing of the past?
http://bloggingrbi.blogspot.
http://www.breakingviews.com/
Tony Ball.
(Photo: Chris Young/Press Associatio
|
Just as Americans are discovering the joys of the BBC—BBC America viewership rocketed during the Iraq war—the world’s most influential and trusted media organization is up against it at home.
The drama isn’t merely over Andrew Gilligan, the BBC reporter whose accusation that the Blair administration “sexed up” the WMD dossier led, in turn, to the government’s war against the BBC and to the suicide of weapons expert and BBC source David Kelly. Rather, the issue with the BBC is something like the issue with all progressive governments, and benighted liberalism, and socially good intentions. Its very success—and the sanctimony inherent in its success—really annoys people.
I just got back from BBC-land. It’s statism of a high order—vast, pervasive, in every pore of everyone’s being. I went to the Edinburgh International Television Festival, which is like going to a great party congress. It is not just that everyone in UK television is there, but that everyone in UK television is of the BBC, or in orbit around the BBC, or, in some psychologically hard-to-parse way, inhabited by the BBC. It is greater than AOL Time Warner (greater than AOL Time Warner, Viacom, Disney, and News Corp. combined). Even greater in its dominance than the monopoly on political and media power held by Silvio Berlusconi, Italy’s prime minister, who personally controls the overwhelming share of his nation’s media. And even this does not, I think, adequately describe the relationship of British media people—or, indeed, all Britons—to the BBC. The Beeb. Auntie.
It may just be more accurate to say that the BBC is Britain. Certainly, the legions of BBC defenders and partisans all but argue that there may not be a Britain without the BBC.
The fight, therefore, to protect the BBC or to dismantle the BBC is a fight for something like the soul of Englishmen everywhere.
The mood of the BBC faithful in Edinburgh was self-congratulatory (self-congratulation seems to be in the BBC DNA), but with a sneer of pugnaciousness. Take your best shot. There was, of course, in every newspaper, and in every conversation, as constant background to the three-day Edinburgh conference, the Hutton Inquiry—the blow-by-blow, who-said-what-to- whom public excavation of blame for the death of David Kelly. It was the Blair government against the BBC. Something like, people said, the independent counsel against Bill Clinton. That big. One might not survive (although there seemed to be little doubt about who might not survive).
And then in Edinburgh, in spirit if not in person, there was the BBC’s other blood enemy: Murdoch. (Murdoch’s papers, the Sun and the London Times, seemed to conclude every day in their coverage of the Hutton Inquiry that the BBC had, for all intents and purposes, killed David Kelly.)
The historic polarity in British society has been upper class/lower class, Labor/Tory, Thatcher/anti-Thatcher. The polarity was now more precisely BBC/Murdoch.
But the themes were the same. The BBC was the Establishment. Murdoch, the rude insurgent. With a certain historical inevitability on his side. Indeed, the success of Murdoch’s multichannel BSkyB—not just a satellite operation but a Murdochian news and entertainment network—was possibly the most significant business development in the UK since Murdoch and Thatcher together broke the unions.
Murdoch’s ranking British executive, Tony Ball, the CEO of Sky (BBC people refer to him as Murdoch’s henchman), was to deliver the main address of the conference, the fabled MacTaggert Lecture, which sets the theme for the British media year (Murdoch himself had delivered the MacTaggert in 1989—in a speech that people still talk about as though Churchill or Enoch Powell had given it; three years ago, Murdoch’s son, James, had delivered the junior version, the Alternative MacTaggert, as his formal debut in media society).
But beyond Blair and Murdoch, there was for the BBC, evident in Edinburgh as well as throughout the country (countless polls were cited), an even larger enemy: public disgruntlement.
It was a consumer thing. A big-government thing. A fuck-you thing. A tax thing.
The BBC, in some prehistoric media logic, is supported by a tax paid by every British household that owns one or more televisions. This compulsory tax, paid by the rich as well as the poor, arrives every year as a bill for £116 ($183). If you don’t pay it (and only 7 percent fail to pay it), the BBC can put you in jail. The tax, which like all taxes is always going up, raises as much as £2.5 billion for the BBC every year (and because there are always more households, every year it raises more). Since the BBC itself collects it, nobody in government can reapportion it or redistribute it—the BBC, unlike every other public-broadcasting system in the world, is not only well funded but well protected from politicians.
Except.
Every ten years, there’s a “charter review” in which the budget and performance of the BBC is assessed by a blue-ribbon commission. The next review is in 2006. If the BBC is the most influential institution in British life—the true monarchy—then obviously the charter review is the nation’s most profound political fight.It’s a fight for the public heart—as well as for control of a big bureaucracy. And, of course, it’s also a fight for opportunities. About getting a piece of the pie. Or at least it’s a fight about Murdoch’s piece of the pie. Indeed, some liberals would argue that since it is impossible to be politically successful in the UK without at least the tacit support of Murdoch, and given that Blair and Murdoch have brokered a mutually satisfactory relationship, the BBC’s battle with Blair is just another proxy battle with Murdoch.
29 August, 2009 | By Emily Booth
EDINBURGH: Robert Peston has admitted that the BBC’s offering – particularly its online news – may look like “unfair competition” in a news market where commercial players are moving to charge for online access.
Technology that changes business and changes society
An interesting Observer today (for a change) which has prompted some thoughts on the Murdoch/BBC and Google Books debates.
In his MacTaggart Lecture at the Edinburgh International Television Festival yesterday, Mr Murdoch went short of calling for the abolition of the BBC licence fee, although he asked for the corporation's remit and governance to be drastically changed and brought back to basics. "The land grab is spear-headed by the BBC. The scale and scope of its current activities and future ambitions is chilling," he said. He also highlighted the BBC Trust's "abysmal record", citing the example of the "overt recklessness" of the trust's failure to question why BBC Worldwide was allowed to acquire a majority stake in the Lonely Planet travel guides. In its defence, the chairman of the BBC Trust, Sir Michael Lyons, last night highlighted its remit "to strengthen the BBC for the benefit of licence fee payers, not to emasculate it on behalf of its commercial interests". Mr Murdoch added that a "radical reorientation" of regulation is necessary to secure "dynamism and innovation" in the UK broadcasting sector. Regulators, he said, are intervening too much, which is leading to a fall in innovation and creativity. The answer, he said, is for regulators to intervene only on evidence of "actual and serious harm" and in the interest of consumers, "not merely because a regulator armed with a set of prejudices and a spreadsheet believes that a bit of tinkering here and there could make the world a better place". He added that too much regulation of broadcasters is responsible for Google's ability to gain a higher percentage of advertising spend in the UK than anywhere else in the world. Mr Murdoch believes communication regulator Ofcom's "repeated assertion of its bias against intervention" is becoming "impossible to believe". He argued that the UK broadcasting sector is wrongly governed by "creationism" – the belief in a process managed by a single omniscient authority – and it needs to be more "evolutionary". Creationism serves to create "unaccountable institutions", mentioning the BBC Trust, Channel 4 and Ofcom. Topical, he says, being the 150th anniversary of Darwin's On The Origin of Species. "The creationist approach is similar to the industrial planning which went out of fashion in other sectors in the 1970s," he said, adding that this approach only serves to penalise the poor with "regressive taxes and policies – like the licence fee and digital switchover". There was some clear self-interest in Mr Murdoch's speech. The comments follow repeated criticism of UK broadcasting regulation by BSkyB, the satellite broadcaster that Mr Murdoch chairs. Proposals from Ofcom that BSkyB could be forced to share premium content with rivals were unsurprisingly disputed by BSkyB. The broadcaster slammed UK regulators for effectively discouraging innovation by taking such an approach. "You don't need to scratch the surface to see that opportunities for media businesses are limited, investment and innovation are constrained and creativity is reduced," he said, adding: "A radical reorientation of the regulatory approach is necessary if dynamism and innovation is going to be central to the UK media industry." Mr Murdoch said the decline in advertising is making the situation for UK broadcasters difficult enough, with the heavily-controlled UK industry as dreary as "the Addams family" and over-regulated UK media groups worse off than those in other countries in which News International operates. "Thanks to Darwin we understand that the evolution of a successful species is an unmanaged process," he added, suggesting that continuing with the creationist approach will damage UK broadcasters.
Would i pay to be lied too by the murdock press? No i think i get enough lies told to me for free.
I can understand why newspaper's would want to charge people to read them online - there must be so many people these days who, like me, rarely buy print papers and instead get their content online for free. But charging won't work because there are so many alternative news sites these days - the BBC site being one obvious contender. Plus there are so many other alternatives as well - political blogs such as ConservativesAtHome, polling sites, specialist sites on every current affairs topic under the sun, and so on. Then there are RSS feeds, Twitter and so on to keep you constantly updated on breaking stories, plus the advent of so-called "citizen journalism".
I don't know what the answer is for the traditional press. I strongly suspect that its days are numbered. The Murdoch press is losing money. The Guardian Group is apparently in dire straits. The trajectory seems pretty clear.
By James Silver|30 June 2009
It’s
hardly a hot scoop that the newspaper industry is caught in a perfect
storm of haemorrhaging ad revenues and dwindling readerships,
exacerbated by a deep recession. Across the US, newspapers are failing
and big-name titles teetering on the brink. The Los Angeles Times’s parent company, Tribune, filed for bankruptcy last December; in February, Hearst Corp warned it may close the San Francisco Chronicle, which lost more than $50 million in 2008, if it failed to slash costs or find a buyer; the same month, the owner of The Philadelphia Inquirer filed
for bankruptcy protection, loaded with $390 million of debt. In the UK,
the once-unassailable Daily Mail & General Trust reported a
first-half pre-tax loss of £239 million, with operating profit for its
national Associated Newspapers titles down 59 per cent, and by 85 per
cent at its regional division, Northcliffe Media. Newspapers are
in deep trouble. If they survive, albeit in digital form only, then one
event in May this year will surely be seen as a turning point in this
narrative. It was late afternoon at News Corporation’s New York HQ, and
reporters around the world had called in to hear Rupert Murdoch discuss
a pretty dismal set of third-quarter results at a teleconference
earnings call. News Corp’s operating income had plunged by 47
per cent year on year from $1.4 billion to $755 million, with its
newspapers hardest hit. Evaporating advertising meant that operating
income in that segment – which includes The Wall Street Journal (WSJ) and the New York Post in the US and The Sun and The Times in
the UK – were down from $209 million to just $7 million year on year.
Strangely, given this flurry of bad results, Rupert Murdoch was in a
surprisingly upbeat mood. The usually gruff 78-year-old
declared that “the worst is over”, before talking about “bright spots”,
especially in the group’s “booming” movie business. But it was his
calculated comments about failing newspapers which went on to spawn
more than 7,000 headlines across the world – as well as blogosphere
cacophony. “That it’s possible to charge for content on the web is obvious from the [WSJ]’s experience,” he drawled. Visitor numbers at wsj.com
doubled from 13.4 million in April 2008. “[We’re] now in the midst of
an epochal debate over the value of content and it’s clear that, for
many newspapers, the current model is malfunctioning.” Of News Corp, he
said portentously: “You can confidently presume we are leading the way
in finding a model that maximises revenues and returns for our
shareholders.” To this end, a team of News Corp execs has been
convened to consider all possible digital business models. Murdoch
added that “the very bright people we have at our SlingShot
Laboratories” – an incubator launched in 2008 to develop new digital
ventures – “are devising clever ways to monetise the content of some of
our long established print properties”. And if that weren’t enough to create a buzz, there was more to come. Just as three leading American newspapers – The New York Times, The Boston Globe and The Washington Post –
agreed a deal to offer long-term subscribers a discount on Amazon’s
Kindle DX, Murdoch hinted that he was planning to launch a News Corp
branded rival to the Kindle. “I can assure you we will not be
feeding our content rights to the fine people who created the Kindle,”
he informed his audience. “We will control the prices for our content
and we will control the relationship with our customers.” Sounding
every inch the Old Testament behemoth, he then pronounced: “The current
days of the internet will soon be over.” For Murdoch, it was a
no-brainer. As print classified and display advertising revenues
slumped by 21 per cent year on year at News Corp’s UK titles, by 16 per
cent at its Australian newspapers, and by 33 per cent at the WSJ, wsj.com’s figures were soaring. According to data gathered by Omniture, wsj.com had an average of 6.8 million visitors in the first quarter of 2006 – up to 26.5 million visitors by this April. Following a similar trajectory, wsj.com’s
page views rose from an average of 109.6 million in the first quarter
of 2006 to 224 million in April 2009. But for Murdoch and his
lieutenants, including Robert Thomson, WSJ managing editor, the figures
that really matter are paying subscribers. In the first quarter of
2006, 761,000 people subscribed to wsj.com. By the first quarter of 2009 this figure had risen to 1,067,000. A subscription to europe.wsj.com
costs $1.99 a week. An annual online-only sub typically costs £72, and
a print-and online package is £163 a year. No wonder that Thomson has
revealed plans for “a sophisticated micropayments service” for
individual articles on wsj.com,
which began charging in 1996, as well as “premium subscriptions” for
access to niche fields such as energy, commodities and Dow Jones wire
stories later in the year.
Meanwhile, Murdoch’s digital team will also have been crunching the numbers at rival ft.com,
which first introduced a pay barrier in 2002. In 2007, the website
switched to a “hybrid frequency access model” which allows the
Financial Times to continue to charge “heavy users” of the website,
while enabling “casual” visitors to surf for free. Currently, a visitor
to the site can read three articles a month without registering, and up
to ten after registration. If they want to read any more than that,
they hit a paywall. Across 2007, ft.com
averaged 5.3 million monthly unique users and 43 million page views
with “almost zero” registered users. A year later, that rose to an
average of 7.1 million uniques, 72 million page views and 400,000
registered users. The latest figures are 11.4 million uniques, 82.2
million page views, with 1.3 million registered users. In the past year, ft.com’s
base of paying subscribers has grown eight per cent to 109,609. In
2007, the site had 101,000 subscribers and around 90,000 in 2006. The
FT Group – which includes the FT, Interactive
Data, The Economist, FTSE and Mergermarket – has a publishing business
which is now two-thirds digital. Print- and advertising- based national
media companies (including the Recoletos group in Spain, Les Échos in France and FTDeutschland in Germany) have been sold off, and digital businesses such as Mergermarket, Money- Media and Exec-Appointments acquired. In
2008, digital services accounted for 67 per cent of FT Group revenues –
a rise from 28 per cent in 2000. Significantly, print advertising
accounted for 25 per cent of revenues in 2008 – a drop from 52 per cent
in 2000. An FT spokesman told Wired that, like Dow Jones (publisher of
wsj. com), ft.com is mulling the launch of a micropayments system. “[It]
is certainly something we’re looking at. We want to be as innovative
and flexible as possible with how we monetise,” he said. “Every
publisher should be looking at whether they can charge for their
content online, and micropayments are one of the key ways they can do
that.” None of this will have been lost on Rupert Murdoch, for whom the
ft.com story is yet more
evidence that the content free-for-all on the web needs to be shut down
and, as print advertising and circulation nosedive, the business model
is paywalls or bust. Take the case of the stricken New York Times,
which announced a loss for the first quarter of 2009 of $74.5 million,
compared with a loss of $335,000 in the same quarter of 2008. But
although profits and newsprint circulation were on the slide, it was
faring far better on the net. In March 2009, according to Nielsen
Online, nytimes.com had 20.1 million unique visitors, compared with 18.9 million a year earlier. Chairman
Arthur Sulzberger had already told shareholders that he was “exploring
a new online financial strategy”. But a few days after Murdoch’s
comments, a reporter on the paper, Jennifer 8 Lee, revealed in a series
of tweets during a briefing by managers that a number of pay models
were being considered urgently, including “metering” – charging readers
after a certain word count or number of clicks – and a “tiered
membership system”. Lee
also tweeted that lessons were being learned from the failure of
TimesSelect, a now-defunct subscription programme which charged $49.95
a year for online access to the work of its columnists and the paper’s
archives. TimesSelect launched in 2005 and drew 227,000 paying
subscribers, generating about $10 million a year in revenue, but was
closed in 2007 after growth projections were deemed too low. Instead,
the site embraced a traffic-driven digital display advertising model –
to the relief of the paper’s columnists, who disliked being shuttered
behind a paywall. In the UK Martin Morgan, chief executive of the ailing Daily Mail & General Trust, echoed Murdoch by telling theFT that
DMGT was considering paywalls and micropayments for its consumer
titles. “What is in some ways exciting is that the game is moving on
from the broad-brush approach that nearly all content has to be free,”
he said. The clamour against “free” from industry execs is growing. As Murdoch pledged a new era, ft.com
publisher Rob Grimshaw explained on an industry website that, without
paywalls, advertising-only online businesses struggle. “If you start
doing some simple maths on this thing, it becomes clear what a
challenge it is. If you’re aiming to make $50 million a year from your
online advertising business, which is not massive, you’re going to need
833 million page impressions per month at CPMs [cost per thousand page
impressions] of $5 a time. If they drop to $1, you need 4.1 billion.” The
decision to offer free online content, with digital advertising the
only revenue stream, has come back to bite the industry hard – and
should never have been taken at all, says the FT’s
chief business commentator, John Gapper. “There was an awful lot of
nonsense talked about the desirability of making everything free on the
net. But it was never a business strategy, only a slogan. And a lot of
that nonsense was talked by people who had motivation to want all
content to be free – Silicon Valley people, aggregators, hardware
manufacturers, software manufacturers. “They wanted all this
information to be free because it improved the value of their
businesses. And they sold everyone else a pup, saying that if all
content owners didn’t make their content free, then somehow they didn’t
get it. “Actually, they were just bullying a lot of people with
completely different interests from their own into adopting their
interests. Now, that kind of worked as long as the graph showing online
advertising revenues carried on going up pretty steeply, but as soon as
it flattened out the penny dropped that maybe it wasn’t such a good
idea to make all content free. At which point a lot of people have now
got to the point that Murdoch’s arrived at, which is to say, ‘Sheer
traffic is not going to bridge the gap, therefore we’ve got to think
about subscriptions.’” As flip-flops go, it was a spectacular
of the genre. In November 2007, as the ink was still drying on News
Corp’s $5.6 billion acquisition of Dow Jones, Murdoch addressed
shareholders in Adelaide and gave an interview to one of his titles, The Australian, in which he made a series of comments which came as a surprise to many WSJ staffers. “We have been studying [wsj.com]
and we expect to make that free,” he said. According to Reuters, he
informed shareholders that he envisaged “instead of having one million
[readers], having at least ten to 15 million in every corner of the
Earth”. Fast-forward to The Cable Show, a TV
industry conference in Washington some 18 months later, and Murdoch had
a very different message. In a foretaste of his comments at the
earnings call, he said advertising on wsj.com
would not make up for revenue declines on the print side of the
business. “People reading news for free on the web, that’s got to
change.” So why the volte-face? Simple: Murdoch got a look at the books. Steve Brill, who founded Court TV and American Lawyer magazine,
has just launched Journalism Online, a venture that he hopes will save
newspapers by recalibrating their business models to maximise revenues
from digital distribution. “My partner, Gordon Crovitz, was the
publisher of The Wall Street Journal. He said it
would take him an hour to convince Rupert to change his mind when he
saw the real numbers,” says Brill. “Rupert saw the numbers and changed
his mind. “There were two really important numbers that he saw.
The first was that the WSJ has 85 to 90 per cent of the traffic it had
before it started charging. You don’t lose traffic when you charge, if
you continue a rigorous effort to let people sample, let some content
be free on any given day. You can keep up the same traffic, but your
core readers – 10 per cent – will buy it so they never hit a paywall.
So it’s not like you flip a switch and either you have [digital] ad
revenue or circulation. WSJ has both. “The second thing he saw
was that the cost of getting a print subscriber went down because,
quite obviously, if you’re giving something away [online], it’s harder
to get people to buy the print version. But if you attach a value to
the online version then it’s easier to sell the print version and, most
importantly, it’s much easier to sell the print version if you bundle
the print subscription with an online subscription, which is what the
WSJ and FT do.” But some find it difficult to buy Murdoch as
digital pioneer. Steeped in the worlds of newspapers and satellite TV,
the notoriously technophobic News Corp chief was initially reluctant to
invest in digital, balking at the high prices for online brands in the
early stages of the bubble. He appointed James, his youngest son,
as executive vice-president with responsibility for overseeing News
Corp’s global internet strategy, and his attitude towards the web began
to defrost. In July 2005, the acquisition of Intermix Media (including
the star property MySpace, as well as 30 other sites) for $580m was
seen as a watershed moment in News Corp’s internet ambitions. But
although the deal was hailed at the time, much of the gloss has since
worn off. Indeed, Murdoch’s entire digital division (which News Corp
refers to as “Other Assets” on its website) had a distinctly lacklustre
showing in the most recent third-quarter results, posting an operating
loss of $89 million. Journalist Michael Wolff, who spent nine months
interviewing Murdoch for his biography The Man Who Owns The News,
is dismissive of News Corp’s digital credentials, arguing that the
group lacks any genuinely coherent strategy. “Throughout News Corp
there is just no premium on digital anywhere,” he says. “In the case of
MySpace, they’ve screwed it up. They arguably had $25 billion in value
in that. Today it’s worth, I dunno, $600 million? It certainly is
heading south, and they’ve been trying to get rid of it. And as far as wsj.com
is concerned, they bought that, so they get no credit there. "There is
just no evidence up and down this company that they have any expertise,
nor any commitment to digital. Everything that happens at News Corp
happens in Rupert Murdoch’s image. Nobody is empowered to do anything
he doesn’t want done. And Rupert Murdoch doesn’t use a computer, cannot
get email, cannot get his mobile phone to work – it just doesn’t
interest him.” Interview requests with Rupert and James Murdoch, and
other News Corp executives, were declined. Similarly, Wolff, who has
form in the digital game as founder of newser.com,
dismisses the hiring of Jonathan Miller as head of digital strategy.
“Hiring someone like Miller is just a Hail Mary pass. Someone at News
Corp said: ‘Oh my God, go out and find someone who knows about this
digital stuff!’ And someone else said: ‘This Miller guy ran AOL!’ And
someone else said: ‘Hey, that’s a big company, get him!’ That’s the
level. These guys are saying stuff that they think people want to
hear.”Of Murdoch as the possible saviour of digital papers, he says
this: “They have no idea what they’re talking about. As for an actual
digital strategy? Totally forget it.”
Wired understands that James
Murdoch has been addressing NI staff in London about digital strategy;
given the dire situation, a variety of business models are urgently
being explored. More visitors to NI websites are likely to have to
register, so that marketers can target them. “Higher value” content –
such as The Sun’s celebrity news and football coverage – may be placed behind a paywall. There may be charges to access The Sunday Times.
The company is also seeking ways to attract “quality” rather than
“quantity” to its sites, perhaps discouraging high volumes of overseas
traffic, which has little commercial value. Of all the options under
consideration, one is known to be gaining traction at the highest
levels. That idea is to launch a Sky TV-style tiered-subscription
platform – available on a mobile device, e-reader or computer –
featuring all News Corp content. The content of rival newspaper groups
and perhaps even the BBC will be available too. The group will not
officially confirm it, but it is believed to be in development. Yet
although there is a proven market for financial news online, doubts
remain that anyone used to a decade of free digital content will pay
for news – particularly if they can still get it free elsewhere. “It’s
tough to charge for general content,” says John Gapper. “The Wall Street Journal has
a solid subscription model, but as you go down the spectrum from The
Times to The Sun, it becomes tougher to sustain.” Nor does Gapper see
the point of offering subscriptions for “a bundle” of sites. “Why would
I want to subscribe to all those things? Why would a Times reader want
to be bundled into the same digital club as a Sun reader? No insult to
Rupert Murdoch, but I don’t think he knows what he’s doing with this,
because no one really does.” But some people think they do – Steve
Brill among them. Newspaper groups which sign on with his venture will
get a raft of services, including a spot on an “all-you-can-read”
platform. At a cost of around $20 a month, this will allow subscribers
to read content from “thousands of sources without hitting a paywall”.
Brill says he is in talks with six of the largest newspaper groups in
the US, but declines to say whether News Corp is among them. A separate
line of enquiry suggests it is.
“It’s going to be a tough
transition,” says Brill, “but it’s the only alternative. We’re not
saying that all of a sudden everyone’s paying. You start with offering
a little paid content, then gradually wean people off this ridiculous
free business model.” Of Murdoch, he adds: “It probably never made
sense to him to give content away. When he was presented with evidence
at Dow Jones, then it certainly didn’t. Now he’s the most passionate
sort of evangelist for paid content – the convert.” James Silver, a
contributing editor to Total Politics magazine, reported for the
“Hidden persuaders” feature in July’s Wired UK.
Want more Wired UK magazine? Make sure you get your copy every month - subscribe online today.
Great assembly of the issues but one element I'd like to read a lot more about in this debate is advertising. There are two ways to improve the revenue from content online. 1. the blunt and old-fashioned way of charging directly for access. 2. the more challenging and ultimately more desirable way of creating truly effective high value advertising which sustains the model. Far more demanding a task to take the alternative route and work with advertisers to truly monetise the audience. That is the real prize, not just closing off access -- charging a fiver and wondering where the readers have gone. Read The Times and thelondonpaper together sometime and you will start to see that charging isn't necessarily a defence of quality. One is converging towards the other...the wrong way.
Peter Bale Wednesday, July 08, 2009Really? That is what the smart people he has working for him have come up with. How about a different direction? Yes charge people a subscription fee but make it truly useful. Let people be the editors of their own daily newsfeed tailored to their interests and downloadable for printing or onto an ereader or ipod type device as and when they want it. Let the user decide what they want and where it coems from and act as a conduit for payments back to the content providers (professional and amateur) - so I want world, national and local news, Mark Steel from the Independent and Charlie Brooker from the Guardian, the crosswords from the Glasgow Herald and the Times, cartoons - Dilbert, Nemi and penny-arcade and sport missing out out cricket and rugby. Even let it graze and pay my favourite bloggers for their efforts. Hell - for the fun of it put the occasional lolcat in the comics page Yes you could do all that with clever rss feeds but it would take time and too much effort for most. If you want people to pay for it you're going to have to make it tailored and put them in control. A
Last.fm for news. You never know if it is genuinely targeted and useful I might actually read the advertisementsAlistair Reid Tuesday, July 14, 2009 8:31:06 AM
Chairman and CEO of News Corporation Rupert Murdoch Photograph: Hector Mata/AFP
Hardly anyone's going to pay for a non-specialist online newspaper when all the others are still free.
Public
comments should go on ,to be absolutely Free. As if they are about to
stard even thinking to experiment with such a negative idea ,most
newspapers in the world will find out in a question of no time ,that
they would immediately face ,the general public's participation
.Consequently it will quite naturally effect badly any newspapers
advertising revenius ,as their publics readership will be reduced to
the maximum degree of the very minimum.----------------------
People will just use the other free sites, like this one. The Times is not a BSKYB monopoly.
You say Jeff is adamant it won't work, from which I inferred that it would be unfeasible (sic) technically. Turns out that's not what he's saying. Instead he's saying that financially it won't be viable.
I think that the GMG is flying a kite here with three blogs in one day on the same issue. We all know that the GMG, along with many other parts of the print media, is currently running an unviable operation anyway and will be hoping that Murdoch's experiment works so that they can follow the lead. So you're really testing the water to see whether CiF is worth paying for in our view. Well......I wouldn't have any objection to paying a monthly subscription for GU, particularly if it meant that, as a paying customer, the mods treated me and other posters making constructive criticism of arguments by, oh let's pick a name out of the air, Nick Cohen, as customers rather than unwelcome guests. And the truly unwelcome guests, the rabid drooling loons who would never dream of buying the paper would be equally unlikely to subscribe for the online version. Yeh, win-win. Bring it on.
A quick tip to improve your web experience, and shut down unwanted advertising Install Firefox as your browser, fast efficient, and not cluttered with ads. The Grease Monkey add-on switches off annoyingly distracting Flash ad animations unless you choose to play them. Not perfect, but has greatly improved my browsing experience.
Why on Earth would anyone pay for something they can get for free. It's not as though Times Online is offering premiership football & film premieres to woo the punters & padding it out with dross and repeats.
chrissetti: He can charge what he likes, all it takes is one free-content blogger to recycle the articles into a free blog and that's where people will go.
ClareLondon: Which would be copyright theft, I think you'll find. And just the sort of copyright theft that some people might find particularly rewarding, just because it's Rupert Murdoch. Of course it would be foolish to republish all the news - just the most popular columnists, the sudoku, racing tips, crosswords, obituaries.... zorro1x The major newspapers / cable TV channels / wire services should all agree to start charging for stories. It's the height of stupidity to gave your content away free. Bloggers, aggregators and other Internet leeches can't live without the stories/photos provided by the major institutions. All those who whine that people are used to getting their information free are a joke. Screw those idiots. They'll pay when they have no other choice. Period.
And then they'll post it and we can see it for free - if you mean the leeches. Or they'll go and read it on the leeches' blogs - if you mean the whining idiots, or the people. And as more content is charged for, and presumably ad-free, the value of free news sites to advertisers will increase. The magic of the market. (Does one of your parents work at News International?)
Since the revenue is generated by advertising, what would be the point of reducing the number of "clicks" by requiring people to pay? An addendum to whatyoumakeofit's post: as well as Firefox, install the Firefox add-on "No-Script". When I read the comments about ads, I had no idea what people were talking about - I never get ads and pop-ups.
The Guardian may well follow Murdoch's commercial lead. If it does, I think Cif should remain free, with only the rest of the site being charged for.
After all, it would be deeply ironic if comment became unfree; and it would surely go against the political beliefs of the bulk of the contributors both above and below the line to make people pay to express their opinions. Some may object that if you can afford a PC, then you can afford to pay in order to comment. But some Cifers might well be doing so through a PC at a library or other public place. Also, would paying to comment actually improve the quality of comments? I'm not at all sure - I did wonder if it would reduce the number of puerile or ad hominem comments, but I think some people would happily pay in order to carry on doing so. What would happen if a paying Cifer had a long comment deleted? Could they argue to have it re-installed on the basis that they paid for it? I don't want comments on Cif to be reduced to a form of vanity publishing.
I wouldn't read that crap if Murdoch PAID ME...!!!
>The Guardian may well follow Murdoch's commercial lead I doubt that the Guardian would be silly enough to do that, they are doing very well with their current policy and if it isn't broken nobody's going to fix it.
chrissetti
06 Aug 09, He can charge what he likes, all it takes is one free-content blogger to recycle the articles into a free blog and that's where people will go. Which would be copyright theft, I think you'll find.
banutzu
06 Aug 09, 6:54pm (44 minutes ago) A couple of questions, maybe someone can answer... If the entire mainstream media elite got together and agreed to charge for accessing their websites would it be illegal? (like price fixing) would any government have jurisdiction over it? The media getting together to agree to charge wouldn't be price fixing. Deciding on the price together would be.
I'm sorry? News International media publications have "content"? When did this start?I'll give him this though, its a novel business model, charging online internet users money for the equivalent of empty calories.
A couple of questions, maybe someone can answer... If the entire mainstream media elite got together and agreed to charge for accessing their websites would it be illegal? (like price fixing) would any government have jurisdiction over it?
I can understand why newspaper's would want to charge people to read them online - there must be so many people these days who, like me, rarely buy print papers and instead get their content online for free. But charging won't work because there are so many alternative news sites these days - the BBC site being one obvious contender. Plus there are so many other alternatives as well - political blogs such as ConservativesAtHome, polling sites, specialist sites on every current affairs topic under the sun, and so on. Then there are RSS feeds, Twitter and so on to keep you constantly updated on breaking stories, plus the advent of so-called "citizen journalism". I don't know what the answer is for the traditional press. I strongly suspect that its days are numbered. The Murdoch press is losing money. The Guardian Group is apparently in dire straits. The trajectory seems pretty clear.
I find that the idea that the working class are simply suckers of the media to be - yet again - the frivolous piffle of the nauseatingly reactionary bourgeoisie, creeps who talk left and act right.
The Murdock Enterprises bottom line no doubt is hit hard and his rouge financial empire is sinking. The old uncouth shyster with the rest of his kind for all the loot, plundering and his ultra conservative perverse ways of of inequality and rights only of his kind deserves what is coming his way. Unfortunately his empire is not too big to fall. The sooner he disappears the better for man kind. The next should be his Fox News that is riddled with the usual lies and the assholes right wing nuts that work for him. They should soon face what goes around , comes around.
Can't believe it will work unless *all* the major newspapers decide to start charging simultaneously. Otherwise readers will simply migrate to the free online news presences. Even if they did, how many would simply rely on BBC Online? (that said, 30 years ago, how many relied on the 6 O Clock News rather than buy a paper? Plus ca Change...) Would I pay for Times Online? No, but I don't buy the Times. I just might pay for access to the Guardian if it was sensibly priced. I am subscribed to a number of small specialist sports magazines on the internet - they charge a relatively small proportion of the cost of buying the dead-tree edition
The
major newspapers / cable TV channels / wire services should all agree
to start charging for stories. It's the height of stupidity to gave
your content away free.
Bloggers,
aggregators and other Internet leeches can't live without the
stories/photos provided by the major institutions. All those who whine
that people are used to getting their information free are a joke.
Screw those idiots. They'll pay when they have no other choice. Period.
He can charge what he likes, all it takes is one free-content blogger to recycle the articles into a free blog and that's where people will go.
I vote for Jeff.
Then again, I thought Sky would go bankrupt and nobody in their right minds would pay £50 a month when we had perfectly good "free" telly... it doesn't pay to underestimate Rupert.
You mean like pay for Cif? More bicycles for Matt Seaton and more pizza for Jessica Reed with a G? No-------------with regret.
BE MORE SPECIFIC!!!
Heavens. Timesonline already charges for the archive access. I'm happy to pay for that - do I agree with Rupes? - but wouldn't pay for general news coverage - do I agree with Jeff?. If Grauniad started charging for access to the news, would I pay? That would depend how much. If there was an 'ad-free' option that required payment, would I choose it? Nah, probably not - always helpful to be reminded that M&S now delivers to France. And the 'themed' google ads between ATL and BTL can occasionally be causes of unexpected hilarity. Who do I agree with there? We're nitpickers here, remember. This standard of polling just won't do, damnit! écœuré de Montpellier. (Mind you, if you started charging for access to CIF, I'd pay - whatever the cost - I just can't help myself - it's like crack cocaine but without having to sit in a stairwell.)
Great article btw.
You can talk the talk, Rupert, now lets see you walk the walk.
Would i pay to be lied too by the murdock press? No i think i get enough lies told to me for free.
Go ahead Rupert. Make my day.
It's The Sun wot dumbed-down Britain innit
Most web adverts are (especially the FLASH animated ones) are so bloody annoying that I might pay if the delivery was entirely ad free. Although I probably wouldn't, because I would go one of the fabulous free news aggregators like newsmap.jp Just because he's a rich bastard doesn't mean Rupert is smart. He is generally very poorly advised, and he's made lots of wrong moves in his time but a few right ones where he basically got lucky - like his chum Lord S'ralan. This just isn't a right one.
TMAP
Good
business idea there! - make your site free to begin with, then slowly
increase the amount of annoying in your face pop out flash ads until
you piss off your readership so much that by the end there demanding
for an ad-free paid service!
Rupert Murdoch may choose who is Prime Minister of this Country but no one will pay for internet content which is free for all to see other than MPs seeking higher office also known as arse lickers.
It'd be a cold day in hell before I gave that bastard any money.
Both, and neither. There is no conclusive proof either way, maybe Murdoch has some genius plan for hooking people in to paid content, maybe as part of a bundled package deal with other media services, although I don't have details of course.
First the megacorporations take over the mass media. Then, furious over the fact that they can't squeeze as much profit out of it as they'd like despite slashing and deforming it beyond recognition, they announce their master plan: squeeze more money out of consumers! The only problem is that as the recession drags on (you know, the one people like Murdoch created) more and more people aren't able to afford discretionary purchases like premium internet services, or internet connections, or even the computers to connect to the internet. Murdoch is notorious for introducing soft core porn into daily newspapers. Now hard-core porn can be had for free all over the internet. How frustrated Murdoch must be.
Looking at the above photo, and many others of Rupert leads me to ask a question. Was there a spitting image puppet of Murdoch? And if so, did it just look like a normal person? I'm sure he's actually melting.
Hogswatch. Murdoch might be able to 'talk the talk' but as for the walking part, he would be hard pushed to manage the stairs without the help of a stana-lift...
It would be no loss to me. I haven't and will not ever stump up money to watch Sky. Murdoch, repulsive as he is, is an astute businessman. He will do it, if it is to his business advantage, and he will make it work. But the question is how? Saturatedlies makes an interesting point. Internet ads are even more annoying than their TV equivalents, which have established such a baneful hegemony that the programme is now a parasite of the advertisement. The advertising is the raison d'etre of the programme on Sky. Consequently, I can't believe Murdoch proposes to offer ad-free content. Murdoch understands that the majority of people want news issues simplified, sensationalised and presented in a package that 1. panders to current popular prejudices (paying no heed to political allegiance, chronological consistency or internal coherence). 2. supports intolerant and anti-intellectual viewpoints. 3. includes a high percentage content of low-brow entertainment and titillation. It's my guess that it is the last of these which Murdoch will exploit with "exclusive" access to films, music, soft porn, celebrity interviews, comedy sketches, tickets for events for prescribers. What Murdoch will need to do is to establish rights to the content and destroy the possibility of any competitor establishing more than a small percentage of the market.
its not only online content thats free dont they give away massive numbers of free copies f the paper to boost circulation figures?
go on Rupert, do it I dare you
I would prefer it RM charged for the Sun website. Here he should be allowed to charge whatever he likes. As long as it keeps vulnerable working class people away from his vile, divisive propaganda
What an arrogant old fool. Let's watch the dinosaur shoot himself in the foot. Natural selection, init.
Murdoch is slightly lower than pond slime. Fortunately that too passes
In the war between Murdoch and the people, Murdoch doesnt stand a chance. He is like the recording industry, or Obama in Afghanistan. He is beaten before he even begins. There is so much ingenuity combined with determination to keep the web free, that he is an ant fighting the species. What is remarkable, though, is like the recording industry and Obama, he actually thinks he can win. That shows us how useless it is to have lots of money and a high IQ when it is fatally mixed with ego and hubris.
Punters will just move away to a free site.
However the issue of how to generate revenue to pay for on-line content when ad-budgets are being slashed is a tricky one.
The answer might come if it is possible to attach or charge micro payments via your ISP as ringtone and other content providers can via your mobile phone provider.
Is this a WAPPING BIG moment for Murdoch.
Rupert
Murdoch claims that he begin Charging for Internet Content ,such as
Time Online ? In my humble ,opinion ,although i respect and i have
always admired his genius business abilities ,i quite feel strongly
that he will put at tremendous risk much against the odds ,his entire
Newspaper Empire. Therefore if i was Rupert Murdoch,i would payed
serious attention in to Jeff Jarris opinion . As i understand quite
strongly that the Cif = its the Chicken that produces the Golden eggs.
To cut it short, i would have concentrated into my advertising
news-paper departments ,to make a little better profits ,to cover the
expense's of the Empire news papers + To be making a little profits ,so
to keep the Empire going Through the financial
Crisis.-----------------Never the less ,i do indeed have a great
appreciation to Rupert Murdoch Great Media Services , and power inspite
of the fact ,that many people , much to my sadness ,at all given times,
in the past they have expressed their negative opinions ,against such a
genius man. Having said all that, i am more than confident that Rupert
Murdoch ,will arrive at the right decision and the right conclution
,not to damage his unique,News Empire,creation . Furthermore i like to
thank him for keeping so many people at work
.---------------------------
Clients: Works on all client accounts. What he does: Creative idea generation, copywriting, news generation and training.
Before 72 Point: Jay's career in journalism began in 1981 when he landed the job of assistant news editor on the legendary music magazine Sounds. In 1985 he moved into mainstream journalism, running the Newcastle bureau of CNA News Agency where he was one of the first reporters on the scene of the 1988 Lockerbie air disaster. Jay joined SWNS in 1990 and was quickly promoted to Chief Reporter. After heading the reporting team which broke the Fred West story amongst numerous others, he was made SWNS Partner in 2000 and later went on to set up 72 Point Ltd with John Sewell. Likes: Elvis, and his son Alfie's band Phoenix Cult - "the best unsigned band in the UK". Dislikes: Stalkers, surly non-smokers who make him step off the pavement, Richard Gere, wine bars.
What she does: Harriet manages 72 Point's highly driven business development team. She is responsible for sales, marketing and business relations. As a founding member of 72 Point, Harriet has contributed significantly to the company's growth.
Before 72 Point: Completed a degree in Media Studies at Edinburgh University. Likes: Jon Snow, weird movies and Stella Artois. Dislikes: Corporate spiel and Keira Knightly.
Clients: Debenhams, Thomas Cook, HMV and Superdrug. What she does: As a senior member of the sales department, Nicky is highly involved in all sales and marketing processes. She is our first point of contact for new business calls. Before 72 Point: Managed a small telemarketing company in Bristol. Likes: Poker, Reggae and Cosmopolitans. Dislikes: Horses and men that wear flip-flops.
Specialises in: Generating new business and providing database support to the sales team Clients: Legoland, Lego, Seddons Solicitors, ZPR, Momentum Pictures Before 72 Point: Career break to raise children, prior to that worked in executive support functions at Cisco Systems and Psion PLC. Likes: Wine, yoga, films of Anthony Minghella, good jokes and wine. Dislikes: Big Brother contestants, yob culture, public transport