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    Iron Mountain The Unseen Hand

    The Unseen Hand Chapter 22 Iron Mountain -
     The definition  of war- The reason why war is necessary for any society 
    and the secret hideout in the Hudson Valley, New York State USA in case of a nuclear Fall Ou

    Wars are fought because
    (1) one nation wants something another nation has.
    (2) Protecting a nation from outside attack is another reason for war.

    These two reasons for war are called the Visible Reasons for War.

    Research now has concluded that there are what are called Invisible Reasons for War, as well.

    One such report that has done research into the Invisible Reasons for War is a report called the Report From Iron Mountain on the Possibility and Desirability of Peace.1
    Written in 1963 and released in March 1966, this report examines the visible and invisible functions or reasons of not only war but peace as well. The report claims to have been written at an underground nuclear hideout near the town of Hudson, New York, that has been provided as a "substitute corporate headquarters... where essential personnel could presumably survive and continue to work after [a nuclear] attack..." The corporations that have created Iron Mountain include Standard Oil of New Jersey (the Rockefeller interests); Manufacturers Hanover Trust (the
    Morgan interests); and the Shell Oil (the House of Orange,) amongst others.
    The report dates back to at least 1961, when Robert McNamara, McGeorge Bundy, and Dean Rusk, all members of the CFR, noticed that no serious study had been made about planning for a long-term peace. Not only were they concerned about the lasting effects of a long-term peace, they also wished to examine the functions, both visible and invisible, of war. The report states that: "War has provided... society with a debatable system for stabilizing and controlling national economies. No alternate method of control has yet been tested in a complex modern economy that has shown it is remotely comparable in scope or effectiveness." War, therefore, was not fought for the usual reasons outlined above. It
    was fought to "control economies." These individuals apparently were concerned that there had been no efforts made to detail how they were to control economies during a time of peace: "War fills certain functions essential to the stability of our society; until other ways of filling them are developed, the war system must be maintained, and improved in effectiveness."
    So, in a manner not detailed in the report itself, these three somehow arranged for a study of these problems. The report states that fifteen members of the investigating team got together to write the report, and that it was unanimously agreed to. Furthermore, no minutes of the meetings were maintained, as it was thought they would be "too inhibiting." The team
    which wrote the report recommended that the report not be made public after it was completed.
    One of those who read the report attempted to locate the authors. It was his theory that it had been written by the Hudson Institute. He wrote: "There is considerable evidence that the Report is the work of the Hudson Institute and Herman Kahn.... There is an Iron Mountain just a stone's throw [literally] from the Hudson Institute near Croton-on-Hudson, [New York.]"2
    The Hudson Institute is not well known among the American public, but it is known to government officials who have used it as a "think-tank"
    by hiring it to report on the issues of national concern.
    The Hudson Institute was started in 1961 when Mr. Kahn, the owner, decided "to help determine the entire future of the U.S. —and, time permitting, much of the world beyond."3
    The Institute primarily receives its income from the government.
    Hudson listed five sources for its $1.36 million of income in 1968: The Office of Civil Defense, The Office of Secretary of Defense, the Military Services,
    Other Government and Non-U.S. Government Kahn and his "think tankers" have become so important to the American government that they are frequently accused of setting older administrations on a path that new adminstrations cannot alter. "This is a process of invisible power. At its extreme this influence can commit a nation to special programs and military actions which have neither been fully explained nor publicly debated. One day, as that power pervades and grows more sophisticated, it may so affect the course of government that any nation's policies may be locked in, as if by automatic pilot, years before the men who are elected to govern ever take office."5
    The Hudson Institute has a published list of what it calls "Public Members" and "Fellows." Ten of the twenty-one listed Public Members are members of the Council on Foreign Relations, as are fifteen of the thirty-four Fellows.
    Two of the Fellows are known to the public: Henry Kissinger (CFR member) and Dr. Milton Friedman.
    The report starts by defining the traditional view of the functions of war.
    It claims that there are three:
    1. to defend a nation from military attack by another or to deter such an attack;
    2. to defend or advance a national interest; and
    3. to maintain or increase a nation's military power for its own sake.
    It continues by stating that these are the "visible" functions, and that there are "invisible, or implied, functions" as well. These are spelled out in  the report, but all functions have one common purpose: "War has provided both ancient and modern society with a debatable system for stabilizing and controlling national economies. No alternate method of control has yet been
    tested in a complex modern economy that has shown it is remotely comparable in scope or effectiveness. War fills certain functions essential to the stability of our society; until other ways of filling them are developed, the war system must be maintained — and improved in effectiveness."
    The report then goes on to detail what the "invisible functions" of war are:
    War... is the principal organizing force in most societies.
    ... The possibility of war provided the sense of external necessity without which no government can long remain in power.
    The historical record reveals one instance after another where the failure... of a regime to maintain the credibility of a war threat led to its dissolution.
    War... provides anti-social elements with an acceptable role in the social structure.
    The younger, and more dangerous, of these hostile social groupings have been kept under control by the Selective Service System.
    As a control device... the draft can again be defended...The level of the draft calls tends to follow the major fluctuations in the unemployment rate...
    Man destroys surplus members of his own species by organized warfare.
    War is the principal motivational force for the development of science...
    War is a... general social release... for the dissipation of general boredom.
    War... enables the physically deteriorating older generation to maintain its control of the younger, destroying it if necessary.
    An excellent summation of the report is contained in a novel by Taylor Caldwell, entitled Ceremony of the Innocent. She wrote:"... there will be no peace in the tormented world, only a programmed and systematic series of wars and calamities — until the plotters have gained their objective: an exhausted world willing to submit to a planned Marxist economy and total
    and meek enslavement — in the name of peace."6
    Apparently the individual who wrote that "War was Peace" knew what he was talking about.
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    Northwest flight terror attack staged?
    Thu, 28 Jan 2010 22:56:06 GMT
    Accounts from passengers of the Flight 253, aboard which Umar Farouk Abdulmutallab tried to detonate explosives, suggest that the attack was staged. 
    According to American Free Press, the security firm in charge of Amsterdam's Schiphol Airport is the Israeli-owned International Consultants on Targeted Security (ICTS) — the same security firm at the airports where the 9/11 terrorists hijacked the three planes. 
    Despite tight security screening procedures performed after the 9/11 attacks, passengers who boarded Northwest Airlines Flight 253 said they found security at Amsterdam's airport to be surprisingly lax. 
    Richelle Keepman, who was one of the passengers onboard Flight 253, told CNN that security did not have them remove their shoes as they walked through the scanners and metal detectors. 
    Keepman also said that her mother was allowed to take a large bottle of water onboard the plane. 
    Another passenger onboard flight 253, Detroit attorney Kurt Haskell, told CNN that he saw a polished Indian man escort Abdulmutallab to the ticket agent, and tried to convince the agent to allow Abdulmutallab board the plane without a passport. 
    "This man needs to board the plane, but he doesn't have a passport." Haskell quoted the Indian as telling the agent. 
    When the agent refused to let him board the plane, the Indian man responded, "He is from Sudan. We do this all the time." 
    The ticket agent, then, took them down a hallway to meet with a supervisor.  Haskell said the next time he saw Abdulmutallab was when he tried to ignite the explosives hidden inside his underwear. 
    Keepman told CNN's Anderson Cooper 360 show that when she first boarded the plane, she noticed a man with a camcorder filming the goings-on inside the plane. 
    After the incident took place, Keepman said the man with the camcorder was the only one standing as he continued to film the scene.  Haskell said that after the plane landed, another Indian man was led away in handcuffs after bomb-sniffing dogs detected explosives in his carry-on luggage. 
    To date, FBI officials have refused to acknowledge the arrest of the Indian man.  Abdulmutallab has at times denied any association with the militant al-Qaeda group and claimed that he was trained in Yemen.  Washington, however, alleges he was instructed in the Arab country, which US officials claim is infested with al-Qaeda militants.  According to military analyst and counterinsurgency specialist Gordon Duff, "There is no al-Qaeda in Yemen. George Bush released a couple of phony operatives from Guantanamo, and after traveling to the Middle East, they hooked up with the Mossad. The only reason Attorney General Alberto Gonzalez released them is because they're assets."  SES/MMN

    Report: CIA runs secret bases in Pakistan
    Wed, 18 Feb 2009 15:30:59 GMT

    The CIA has been secretly using airbases inside Pakistan to launch strikes on targets on the Pakistani side of the border with Afghanistan. 
    The Central Intelligence Agency (CIA) was covertly using the Shamsi airfield in Pakistan's restive south-western province of Balochistan, The Times Online reported. 
    The base is located about 50 km (30 miles) from the Pakistan-Afghanistan border and allows the US forces to launch a drone 'within minutes' of receiving actionable intelligence. 
    The Predator drone has a range of more than 2,000 miles and can fly for 29 hours reaching militants in Balochistan, southern Afghanistan and in Pakistan's northwestern tribal areas, the paper says. 
    The chief military spokesman, Major General Athar Abbas, said that US forces were using Shamsi "only for logistics." 
    "The Americans were also using another airbase near Jacobabad, 300 miles north-east of Karachi, for logistics and military operations," the report quoted Abbas as saying. 
    Meanwhile, a spokesman for the US embassy in Islamabad denied commenting on CIA operations inside Pakistan. 
    However, one senior Western source familiar with US operations in Pakistan and Afghanistan said that the CIA "runs Predator flights routinely" from Shamsi. 
    The recent delivery of unexplained 730,000 gallons of F34 aviation fuel to Shamsi base supports the claim. 
    Pakistan reportedly had allowed the US to use Shamsi, Jacobabad, and two other bases - Pasni and Dalbadin - for the invasion of Afghanistan to topple the Taliban regime in October 2001. 
    In July 2006, the then military government announced that the US was no longer using the bases, although they were at Pentagon disposal in an emergency. 
    Islamabad has repeatedly called on the US to halt drone attacks on Pakistani tribal areas bordering Afghanistan. The strikes have caused hundreds of civilian casualties and have fuelled anti-American sentiment. 
    The latest drone strike on Monday killed 32 people in the tribal agency of Kurram. The attack was the fourth since President Barack Obama took office in January. 
    Both Pakistan and the US have repeatedly denied that Washington or its allies are conducting covert military operations inside Pakistani territory.  JR/MMN
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    Obama: I will never waver from supporting Israel
    Fri, 29 Jan 2010 00:02:49 GMT

    Although US President Barack Obama vaguely acknowledged Israel as the cause of Palestinian "plight," he affirmed that he will never waver from support for Tel Aviv. 
    Obama made the remarks in a speech to a crowd in a gymnasium in Tampa, Florida, on Thursday when he was asked about his policy on Israel. 
    "Here's my view: Israel is one of our strongest allies. It is a vibrant democracy. It shares links with us in all sorts of ways. It is critical for us, and I will never waver from Israel's security." Obama said. 
    Obama referred to Israel as a "vibrant democracy," while Israel does not even have a constitution, "since the Constituent Assembly and the first Knesset were unable to put a constitution together," reads a statement on the Israeli Parliament (Knesset)'s website. 
    Furthermore, Israel does not have a bill of rights and has a history of legislating unequal civil rights, privileges and access to public funds. And its pursuit of a so-called "Jewish State" is an apparent discrimination against the non-Jewish. 
    Obama, however, went on to say that "the plight of the Palestinians is something that we have to pay attention to." 
    He said it was not good for the security of the US and Israel if millions of Palestinians feel hopeless. 
    His comments were a vague reference to numerous violations of human rights and international law by Israeli forces against Palestinians in the West Bank and the Gaza Strip. 
    About 1.5 million Palestinians are suffering from a grave humanitarian crisis as a result of an Israeli-imposed blockade on the Gaza Strip, which has been in place since 2007. 
    This is while in West Bank, Palestinians are constantly being kidnapped during overnight raids conducted by Israeli troops.

    Clinton vows no peace with 'really bad guys' in Taliban

    Fri, 29 Jan 2010 18:03:23 GMT
    US Secretary of State Hillary Clinton on Friday ruled out the likelihood of talks with Taliban hardliners who she termed as "the really bad guys." 
    "We're not going to talk to the really bad guys because the really bad guys are not ever going to renounce al-Qaeda and renounce violence and agree to re-enter society," Clinton said in an interview with National Public Radio Broadcast. 
    "That is not going to happen with people like Mullah Omar and the like," she said in reference to the Taliban leader in Afghanistan, who remains at large almost nine years after the US-led invasion of the violence-weary nation. 
    Clinton was in London on Thursday to attend a global conference on Afghanistan, where the participants backed a multimillion-dollar fund to support Afghan President Hamid Karzai's plan to reintegrate militants who lay down their arms. 
    She admitted to fears among Afghan women of dealing with the Taliban whose pursuit of extremism deprived women of education, employment and traveling on their own between 1996 and 2001. 
    But Clinton tried to soothe the concerns, saying the "current government or any foreseeable government" would not practice the same violation of women's rights. 
    Afghans continue to struggle with the occupation as militancy keeps taking its toll on civilians, while drug production and trafficking remain prosperous businesses and wide-spread corruption continues to plague the government and its armed forces. 
    The United States and its allies plan to pour an additional 40,000 troops into Afghanistan to quash Taliban militants. 
    Clinton defended more boots in the field as a way to back up political efforts aimed at making peace with the enemy. 
    "Only a surge of military forces alone without any effort on the political side is not likely to succeed; only an effort to make peace with your enemies without the strength to back it up is not going to succeed," she said. 


    'Israel assassinates top Hamas commander in Dubai'
    Fri, 29 Jan 2010 05:52:08 GMT
    Israel has assassinated a senior Hamas military commander in Dubai, an official in the Palestinian resistance group says. 
    Damascus-based Hamas media official, Izzat al-Rishq has told Press TV that Mahmoud al-Mabhouh was killed by Israeli agents on January 20th. 
    According to one of his brothers, Mabhuh was killed by electric shock after an electrical appliance was held to his head. 
    "The first results of a joint investigation by Hamas and the (United Arab) Emirates show he was killed by an electrical appliance that was held to his head," Fayed al-Mabhuh told AFP. 
    "Material was sent to a Paris laboratory which confirmed he was killed by electric shock," he added. 
    Al-Mabhouh was a founder of the Al-Qassam Brigades. 
    Al-Rishq warned that Israeli will pay dearly for the murder at a due time. 
    He further pointed out that Mabhouh, who had been living in Syria since 1989, was assassinated a day after he arrived in Dubai. 
    Hamas can not offer more information at present about how he was assassinated, Rishq concluded. 
    Hamas says the burial ceremony will be held in Damascus on Friday. 


    Top aide says Iran worries about Obama
    Fri, 29 Jan 2010 18:32:32 GMT

    President Mahmoud Ahmadinejad's top aide said Friday Tehran is concerned about the direction of the US administration after President Barack Obama delivered his first State of the Union address.  "We have concerns Obama will not be successful in bring change to US policies," Esfandiar Rahim-Mashaei, the senior aide to President Ahmadinejad and his chief of staff, said. 
    If he cannot fulfill his promise to resolve issues between Tehran and Washington, he said, we cannot hold our breath that he would resolve other issues facing the US, the Iranian Students News Agency reported.  After a year in office, the once-popular President Obama is having difficulties in saving the economy, ending the wars in Iraq and Afghanistan, and fulfilling his campaign promises, including the health care reform. 
    In his State of the Union address to Congress on Wednesday, Obama explained about his effort in the past year to develop a new approach toward nuclear programs of Iran and North Korea. 
    The focus on nuclear arms control "is why North Korea now faces increased isolation and stronger sanctions -- sanctions that are being vigorously enforced," Obama said. 
    "That is why the international community is more united, and the Islamic Republic of Iran is more isolated," he said. "And as Iran's leaders continue to ignore their obligations, there should be no doubt: they too, will face growing consequences." 
    Mashaei rejected the remarks and said Iranians are "the flag-bearers of peace." 
    "The Iranian nation never seeks war because beautiful people do not look for a quarrel," he said. "However, we would defend our country and religion with our blood if any danger looms over our land."  Mashaei said it was time for Washington to realize it needed Tehran's help if it wanted to "get out of the quagmire it has made in Iraq and Afghanistan." 
    Iran and the US have had no diplomatic ties for nearly three decades. The animosity has reached a new level after the Bush administration put Tehran on the "axis of evil," and accused the country of seeking nuclear weaponry.  SF/MD

    Israeli agents raid house in search of running child
    Fri, 29 Jan 2010 16:29:08 GMT

    Israeli forces Thursday broke into a Palestinian home in a West Bank refugee camp in pursuit of a child on the run, injuring the household, among them a pregnant woman. 
    Undercover Israeli agents forced their way into the house of Jamal Awad, director of the UN Relief and Works Agency for Palestine Refugees office in the Shuafat Refugee Camp, on Thursday night when the Awads refused to let them in.  The Israelis said they were tracking up a child who had fled the scene of a crime that allegedly took place further south in the Pisgat Ze'ev settlement in Jerusalem Al-Quds.  Awad said five members of his family, including his pregnant daughter-in-law, were injured as the Israeli agents fired tear gas and used batons to enter the building, Ma'an news agency reported.  All of the injured were transferred to hospital by Red Crescent ambulances, where they were treated for mild to moderate injuries.  MRS/MD

    UN says Yemen humanitarian crisis deepening
    Fri, 29 Jan 2010 19:00:40 GMT

    The UN High Commissioner for Refugees (UNHCR) warns of Yemen's ever-increasing humanitarian crisis as the war in the northern front between the army and Houthi fighters flares.  "The fighting has gradually moved from Sa'ada city and its surroundings towards the northwest," UNHCR spokesman Andrej Mahecic told a news briefing.  This has resulted in a steady flow of around 7,000 people, mostly from Sa'ada, arriving in Hajjah province each week over the past six weeks, he said.  According to the refugee agency's estimates, the five year conflict between the Yemeni army and Houthi fighters has driven over 250,000 people from their homes.  The world body's refugee agency said many of the displaced lack adequate shelter as refugee camps are already packed.  In August, the Yemeni army launched a massive military offensive against the Houthis who accuse the central government of repression and discrimination against the country's Shia minority. The operation was soon joined by neighboring Saudi Arabia, who engaged in aerial bombardment of the beleaguered northern territory and deployed troops to fight the Houthi fighters along with the Yemeni soldiers.  The UNHCR says the number of displaced in the Arab world's poorest country has doubled since the eruption of the fierce clashes in August as aid agencies and the International Committee of the Red Cross complain the war is hampering their efforts to deliver aid into Sa'ada.  MRS/MD

    Eurozone struggling with its worst unemployment crisis
    Fri, 29 Jan 2010 17:54:44 GMT

    Unemployment in the eurozone, 16 EU countries that use the euro as their currency, has reached 10 percent, leaving approximately 15.8 million people unemployed.  The December figure, according to Eurostat, is the highest since the currency was launched in 1999. At least 87,000 jobs were lost only in December in the eurozone.  "Although the rise in eurozone unemployment has slowed in recent months, it still seems poised to trend higher during much, if not all, of 2010," said Howard Archer of IHS Global Insight. 
    Currently, 23 million people are jobless in the 27 countries of the European Union. Latvia, located in the Baltic region, holds the highest EU unemployment rate of 22.8 percent. Spain and Estonia follow with 19.5 and 15.2 percent respectively.  The Netherlands and Austria have the lowest unemployment rate of 4 and 5.4 percent.  The eurozone is already facing a mounting debt crisis with the European Commission expressing alarm that efforts aimed at pulling the zone out of its first recession would be hampered.  SES/SAR/MD

    Iran says petroleum sanctions will be futile
    Fri, 29 Jan 2010 17:39:57 GMT

    Tehran Friday rejected a bill passed by the US Senate that would restrict Iran's import of refined petroleum products as a continuation of a “wrong policy,” saying the sanction would not affect the country. 
    Foreign Ministry spokesman Ramin Mehman-Parast told the Islamic Republic News Agency (IRNA) that the US will not get achieve its goals by imposing sanctions. 
    “We have repeatedly said that the US sanctions imposed against our nation during the past 31 years … have resulted in nothing but our nations' stronger determination to assert independence and achieve self-reliance,” he said. 
    The US Senate on Thursday approved a bill that would allow President Barack Obama to impose new sanctions on Iran over its nuclear program. 
    The measure will now move to a conference committee to iron out differences with an already-passed House version, Politico reported. 
    President Obama will have the power to deny loans and other assistance to US firms that export gasoline to Iran or help expand its oil-refining capacity. 
    The new legislation will also impose a broad ban on direct imports from Iran to the United States and vice versa, with the exception of food and medicine. 
    It will also require the Obama administration to freeze the assets of some Iranian officials, including those with Iran's Islamic Revolution Guard Corps (IRGC). 
    Mehman-Parast said the move would not compel Iran to give up its “legal rights” to the civilian applications of the nuclear technology. 
    Iran says its nuclear program is directed at the civilian applications of the technology and is in line with the Nuclear Non-proliferation Treaty, to which it is a signatory. 
    President Obama on Thursday warned Iran would face "growing consequences" over its nuclear work if ignores its “obligations”. He also accused the country of "violating international agreements" by pursuing nuclear weapons.  After years of extensive inspections, the UN nuclear agency has not found any evidence that would support the US allegations. AR/HGH/MD

    'Attack on Hezbollah is attack on Lebanon'
    Thu, 28 Jan 2010 21:13:36 GMT

    Lebanon's Prime Minister Saad Hariri said on Thursday that Israel's threats against Hezbollah are perceived as threats against Lebanon.  "We consider the Israeli threats on Lebanon to be a threat to the Lebanese government as a whole, rather than to one particular person," said Hariri during a joint news conference with Egyptian President Hosni Mubarak in Cairo, Reuters reported.  He added that in his country, "everywhere is under the authority of the Lebanese government."  His remarks came after Yossi Peled, an Israeli cabinet minister and a former army general who has experienced the conflict on the northern border, said on Saturday, January 23, that another confrontation with Hezbollah was almost inevitable but he could not say when it would happen.  The minister without portfolio said that according to his "estimation, understanding and knowledge," it was "almost clear" to him that another conflict on the border with Lebanon was imminent.  "It does not necessary have to be between us and Hezbollah, other elements may be involved in this," Peled said.  Hariri, meanwhile, called for Arab solidarity with Beirut to counter the Israeli threats.  Israel launched a war against Lebanon in 2006, during which more than 1,200 — mostly Lebanese civilians — were killed.  Israel was forced to withdraw from the Lebanese territories after 33 days, failing to achieve any of its objectives.  FTP/MMN

    Sexual abuse adds insult to Haiti quake injuries
    Fri, 29 Jan 2010 16:55:59 GMT

    Post-quake situation in Haiti sees a rise in insecurity that threatens the life of many vulnerable women and children living in makeshift camps.  With the fall of night, gangs begin roaming the capital city of Port-au-Prince to prey on women and children living in power outage hit camps.  There are reports hinting at vulnerable women who have been harassed and raped by criminals who escaped prison after the 7-magnitude quake hit the Central American nation.  Haiti's police chief Mario Andrésol said that 7,000 convicted criminals are responsible for the increase in violence, Germany's Bild reported.  “We needed five years to catch them. Today they are running free and causing us problems,” he said.  Other reports suggest that strong men are stealing the scarce food handouts collected by weaker women and children.  "Only Jesus Christ is watching over us," said Mariana Merise, 40, who lives in a camp by the crumpled National Palace that residents said was plagued by gangs stealing their meager possessions.  The Haitian government says child trafficking and organ theft are among other disastrous issues that plague the poor nation. Prime Minister Jean-Max Bellerive told CNN that it is “one of the biggest problems that we have.”  The reports have surfaces as the United States has dispatched thousands of troops to bring order to the quake-hit nation.  "I don't think any of us are anywhere near being close to being satisfied, because so much more needs to be done," said Anthony Banbury, the deputy head of the UN mission in Haiti.  RB/MD

    US issues China ultimatum on Iran sanctions
    Fri, 29 Jan 2010 19:12:50 GMT

    In unusually blatant remarks aimed at China, US Secretary of State Hillary Clinton on Friday assailed the country for not joining the US-led front in imposing fresh sanctions against Iran over its nuclear work.  Clinton said she understood China's unwillingness to impose new penalties on Iran, one of the country's biggest oil suppliers, but warned against “longer-term implications” if Iran did not stop its nuclear program.  "We understand that right now it seems counterproductive to you to sanction a country from which you get so much of the natural resources your growing economy needs. But think about the longer-term implications." 
    The US accuses Iran of pursuing nuclear weaponry. Iran says its nuclear program is directed at the civilian applications of the technology. 
    Clinton said from now on, China will be under “a lot of pressure” to accompany the US campaign. 
    "As we move away from the engagement track, which has not produced the result that some had hoped for, and move forward on the pressure and sanctions track, China will be under a lot of pressure to recognize the destabilizing impact that a nuclear-armed Iran would have in the [Persian] Gulf, from which they receive a significant percentage of their oil supplies.” 
    The US has been lobbying China and Russia, two veto-wielding permanent members of the United Nations Security Council (UNSC), to approve more sanctions against Iran. 
    Earlier this month, the five permanent members of the UNSC plus Germany (P5+1) met in New York but failed to agree on a new round of sanctions as Russia and China called for patience and restraint in dealing with Iran over its nuclear program.  AR/HGH/MD

    UN nuclear chief says Iran fuel swap talks ongoing
    Fri, 29 Jan 2010 16:18:19 GMT

    TThe UN nuclear watchdog chief said Friday dialogue between Iran and the sides seeking to sell nuclear fuel to the country are still underway, as Iran advised the six major powers to use the opportunity to build trust. 
    "The proposal is on the table. Dialogue is continuing," said the Director-General of the International Atomic Energy Agency (IAEA), Yukiya Amano, in Davos in his first public remarks after succeeding Mohamed ElBaradei two months ago. 
    Under a UN-brokered proposal, the US, France and Russia want Iran to send most of its domestically-produced low enriched uranium (LEU) abroad to be converted into more refined fuel for the Tehran research reactor. 
    Tehran welcomed the gist of the proposal, but asked for guarantees that the fuel would be delivered in a timely manner. 
    The West's refusal to do so prompted Iran to devise its own proposal under which the country wants to exchange some of its LEU with the fuel under UN supervision on Iranian soil. 
    Amano, who urged Iran to restore international confidence in its work, expressed hope that a deal would soon be reached between the sides. 
    "I hope agreement will be reached and I continue to work as intermediary. This will ... help increase confidence in the [Iran] nuclear issue," said the IAEA chief. 
    Iran says as a signatory to the Nuclear Non-Proliferation Treaty, it is entitled to enrich uranium for civilian purposes. This includes producing fuel for its under-construction nuclear power plants as well as providing fuel for its research reactor in Tehran.
    Iranian Foreign Minister Manouchehr Mottaki on Friday said Tehran was ready to enhance cooperation with the IAEA and to continue talks with the West over the fuel proposal. 
    "The staged fuel swap deal, which has prepared an opportunity for the five permanent members of the UN Security Council and Germany, is still on the table," Mottaki said in Davos. 
    He expressed hope that the West would deal with the issue realistically, the Islamic Republic News Agency reported. 
    Mottaki said ambiguities between Iran and the IAEA had been resolved and reiterated that Tehran would continue its peaceful nuclear activities within the frameworks of the agency. 
    Russia and China have called for more diplomacy on Iran, warning against imposing fresh sanctions against the country for delays over the fuel exchange deal.  SF/HGH/MD

    Peace in jeopardy, Netanyahu hails settlement work Fri, 29 Jan 2010 15:43:01 GMT

    Israeli Premier Benjamin Netanyahu reiterated Friday Tel Aviv's defiance to international calls to freeze the illegal settlement construction in the occupied Palestinian territories. 
    "We are continuing to build [settlements]," Netanyahu said just after he planted a tree in Ariel — the fourth largest settlement city in the West Bank. 
    "I came here after I was in Ma'ale Adumim and in Gush Etzion where we planted trees. We said in a clear way that we will stay here in any future final status agreement with the Palestinians. We need to help it develop," he said. "These will be an integral part of Israel and I say the same thing today in Ariel, the capital of Samaria [Israeli term for the northern West Bank]." 
    The pledge comes as international efforts to revive long-stalled peace talks between Israel and the Palestinians have reached a dead-end with Tel Aviv's persistence in refusing the precondition of a full permanent freeze on settlement expansions.  Some of Israel's Arab neighbors have made peace with Tel Aviv, Netanyahu said, expressing hope that other Arab leaders would follow in their track.  The Palestinian Authority Thursday ruled out negotiations with the Israeli side as a waste of time and a green light for more Israeli settlements.  The Palestinians are demanding Israel to adhere to the 2002 Road Map for the Peace plan brokered by the United States, the European Union, the United Nations and Russia, which requires Israel to "dismantle settlement outposts erected since 2001 and also freeze all settlement activities."  There are currently 121 Israeli settlements and more than 100 Israeli outposts built illegally on Palestinian land occupied by Israel since 1967.  MRS/HGH/MD

    Clashes in Somali capital claim 12 lives
    Fri, 29 Jan 2010 17:23:08 GMT
    The Somali capital, Mogadishu, witnessed clashes between Al-Shabab fighters and government forces on Friday, which left 12 people dead. 
    Somalia's State Minister for Defense, Sheikh Yusuf Mohammad Siad, said tension is still "high." 
    "This fighting was the worst in months," Mogadishu resident Ahmed Hashi told Reuters. 
    The violence in the poor African country which has escalated since 2007 has displaced some 1.5 million people. At least 19,000 lives have been lost since then. 
    A paramedic told Reuters that 25 people were injured, mostly in the city's Hodan Wardhigley and Howl Wadag districts. 
    "We were woken up by the explosions at 2 a.m. and haven't slept since because of the non-stop shelling," said Nurta Hussein, another resident. "Two mortar bombs landed in this neighborhood, killing four civilians and wounding six." 
    The Western-backed government of President Sheikh Sharif Ahmed controls only a few districts in the capital. For over two decades, the country has faced a rapid rise in warlord, pirating and heavy armed rebel activities.  SES/SAR/MD

    Taliban launch commando assault in Lashkar Gah
    Fri, 29 Jan 2010 09:52:26 GMT
    Fierce gun battles have raged between NATO-backed Afghan troops and heavily-armed militants targeting UN and government buildings in the city of Lashkar Gah. 
    Several militants armed with machine guns attacked the UN office in the capital of the volatile Helmand province on Friday. 
    Sound of rocket-propelled grenades and heavy gunfire could be heard from an area which houses government offices and international organizations. 
    Afghan forces had to call in air support after coming under fire from what they say was a large number of militants. 
    NATO says helicopters are over the city and firing on militants.  The militants have intensified their activities in south and east of Afghanistan where US-led troops have lost grounds to the Taliban over the past few months.  The fighting in Lashkar Gah comes as the US and afghan government have been laying to ground to include Taliban militants in the government.  The militant launched another commando-style assault in the Afghan capital, Kabul nearly two weeks ago.  JR/JG/DT

  • Every one is dancing at

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    the leading PR company in the United Kingdom

    Click here to enquire about any of our Services
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    Press Coverage

    Want to achieve national or regional press coverage for your product or brand?

    72 Point achieves more press coverage than any other PR agency and we have packages to suit both large and small companies.

    For as little as £1,500, 72 Point will:

    • Draft a full, branded press release for you - incorporating all your KEY PR messages
    • Use our unrivalled relationship with the national and regional press to actively sell in your story
    • Distribute your release to all the national and key regional press via our exclusive in-house newswire (established 40 years)
    • Send you full cuts when your brand appears in the press

    We can help achieve wide-spread awareness of your brand.

    Fill in our contact form for further information.

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    72 Point achieves more national news coverage than any other PR agency in the UK

    72 Point is the PR division of SWNS - the UK's largest independent press agency.

    We have a unique and direct link to the UK press due to:

    • A 40 year relationship with national news editors
    • An EXCLUSIVE, in-house newswire service which every media organisation in the country subscribes to
    • An in-house team of over 100 trained journalists, feature writers and photographers
    • Journalists from the Telegraph, Sun and women's magazines working in the same office.
    • Access to global market research site which can sample thousands of respondents

    No matter who you are or what you do - We can achieve positive exposure for you. An interesting, quirky news story is powerful. We know what will "make" in the newspapers and will aim to build a story which satisfies two key requirements:

    a)It has strong news value
    b)It gets your key brand messages across


    72 Point - About Us

    72 Point is part of the SWNS Group ? the UK?s largest independent press agency and newswire service.

    Our relationship with SWNS secures our position as national news PR specialists.

    No other agency has:

    • Direct access to a newswire which every media organisation in the country subscribes to.
    • A news desk which takes daily calls from editors on the hunt for stories - it could be yours on our list.
    • Journalists from the Sun, Daily Telegraph and women's magazines working in the same building.
    • Over 100 trained journalists, photographers and feature writers.
    • Direct access to - the UK's leading supplier of survey-based national news.

    Click on the following links to see information about SWNS, 72 Point, and the other parts of our company?

    South West News Service, the largest independent press agency in the UK

    72 Point Ltd 
    National News PR Specialists

    72 Point Plus Ltd 
    Specialist Media Relations, Communication Consultancy, Issues Management, Public Affairs, Event Management and more 
    Global Market Research Specialists

    Youth based Market Research Specialists (soon to come)

    Ventutec Ltd 
    Specialists in Website Design and Development, SEO (Search Engine Optimisation) and PPC (Pay Per Click)

    Click here to enquire about any of our Services
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    72 Point - Why PR?

    At least 15% of coverage in the national press on a daily basis comes from SWNS. Based in the heart of the South West, with key regional reporters working for both The Sun and the Daily Telegraph in-house and a team of dedicated news reporters, photographers and features writers - SWNS has been producing stories and pictures for the national press for over 40 years.

    Most importantly - what makes in print leads the news agenda for all other types of media on any given day, be it online, radio or TV, with stories generated by SWNS fining their way literally around the world.

    72 Point is the only PR agency in the UK that works hand in hand with a national news agency and the only PR agency specialising in national news.

    Take a look at some 'Frequently Asked Questions' below:

    Q: Why is PR important?

    Q: Is PR cost-effective?

    Q: Can PR improve my online search results?

    Q: How can PR benefit my product?

    Q: Can PR help with recruitment and other staff issues?

    Click here to find out how we can help get your brand in the National Press and other Media.
    Or simply call us on 0117 9066 555.

    72 Point - Why 72 Point?

    The comparisons below highlight exactly how and why 72 Point
    continuously delivers high-impact PR Coverage in the national press.

    The Benefits of using 72 Point over a Traditional PR Agency

    Traditional PR Agency

    Press releases are written by PR Executives.

    Traditional agencies phone round a number of national journalists to get interest in their story.

    The release gets sent out via email to news agencies / newsdesks / reporters.

    The story gets sent out regardless of the days' news 


    PR Executives might ring the news editors on the nationals throughout the day to receive feedback.

    The nationals have direct access to the client once the PR agency has issued the press release.

    Research is commissioned externally, often using expensive suppliers/agencies.

    Creative sessions are conducted by PR professionals only.

    Photography is commissioned externally.

    Photos are not available on immediate request and need to be commissioned externally in advance

    Agencies often charge the client to produce lengthy documents and detailed PR plans according to client specifications.

    They provide PR services and support for end user clients

    Agencies tend to have a low national press success rate

    72 Point Ltd

    Press copy is written by trained national journalists/creative writers.

    SWNS receive phone calls daily from 7:30am from national news reporters and editors to discuss what stories they have sourced, ready to go out that day.

    The news copy gets fed via the SWNS newswire (Wordflow). All our client stories are guaranteed to be on the newswire on the agreed date. The newswire feeds the copy to the receiving news systems of named reporters/editors on the nationals.

    Our newsdesk gives us the heads up if they hear of a busy news day, or sudden breaking stories. A PR story might be held back at the last minute if breaking news is likely to dominate the papers.

    SWNS may well be aware of the reception of a story and wherever possible feedback is provided to the 72 Point team.

    The nationals always liaise with our news team once the copy has been issued, enabling us to field any enquiries and act as liability insurance for the client.

    Research is conducted using our low cost, quick turnaround in-house survey facility, which can also be accessed via the 72 Point website and affiliated survey sites. 1000's of different individuals have responded to our surveys over the past years and continue to do so, on a regular basis. OnePoll functionality is constantly evolving and panel membership numbers increase daily.

    Creative sessions are conducted by a diverse team of experienced journalists, news editors, PR professionals and features staff.

    SWNS have an in-house national news picture desk, with trained photographers who provide pictures for the national press every day.

    If the newspapers request photos to accompany a story, we already have a database of over 500,000 images. If the appropriate pictures are not immediately available, one of our national press photographers can often take them within the hour.

    We side-step the admin, and produce relevant newsworthy briefs within short timescales, based on the opinions of the news team

    Provides PR services and support for end user clients and PR agencies.

    We have an 80% success rate of national press coverage.

    72 Point - Contact

    Are your competitors enjoying more frequent or more targeted coverage than you? Curious to find out whether you could be communicating better with your key audiences? Or would you just like to know more about what we do?

    Simply call us on +44 (0)117 9066 555 

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    72 Point - Clients

    Over the years, 72 Point has worked with literally hundreds of clients, working on sustained awareness of huge corporate household names, through to new business start-ups wanting to break into already competitive markets.

    We have also worked with PR Agencies of all sizes to support them with their own clients' activity - either as part of a larger campaign or sometimes simply to help out on a difficult brief or previously unsuccessful project.

  - Client List




    • Meningitis Trust
    • Texas Red
    • Friends of the Earth
    • Rethink Rubbish
    • Unite Group
    • Institute of Cancer Research


    • Solos Matchmaker
    • Three Eyes LTD
    • The IceBreaker
    • Confonia Ltd



    • Morphy Richards
    • Comet
    • Bosch
    • Kenwood
    • Panasonic
    • Philips
    • Siemens
    • Sharp Electronics
    • JVC
    • Sharp
    • GTech
    • Dixons
    • Hotpoint


    Employment Education and Training

    • TSO
    • Conquer Maths
    • Lammore Consulting
    • Middlesborough College
    • Rhodec International
    • Text on Tap
    • Corporate Services Group
    • fish4jobs
    • Jobs2View


    • Amazon
    • Nandos
    • Wagamama
    • Whitbread - Brewer's Fayre
    • Whitbread - Costa
    • Whitbread - TGI's
    • Greene King
    • Aviation LTD
    • Blockbuster
    • Bloomsbury Publications
    • BSkyB
    • Candu
    • Capital FM
    • Cellcast TV
    • Channel 4
    • Choices
    • Classic Media Group
    • Galaxy 102.2
    • Globus Music
    • GMX Media
    • Heart 106.2
    • Magic Radio 105.4
    • My Ticket Market
    • NorthOne Television
    • Oxygen Interactive
    • Paul Raymond
    • Red Letter Days
    • Remode
    • Sky
    • Taketime LTD
    • Talkback Thames - WAGS Boutique
    • The Canopy Channel Ltd
    • UKTV
    • Warner Home Video
    • Acorn Music
    • Betrescue
    • Wannabet
    • Beefeater
    • KFC
    • Starbucks
    • Splash DVD
    • Butlins
    • Carpe Diem
    • Kidzango


    • Ann Summers
    • Austin Reed
    • BHS
    • Burtons
    • Debenhams
    • Miss Butterfly
    • Freemans - Kaleidoscope
    • Harrods
    • Miss Butterfly
    • TKC Group 1
    • Hi-Tec
    • Aristoc Bodytoners
    • Marks & Spencer
    • Arcadia
    • Harvey Nichols
    • House of Fraser
    • John Lewis
    • Next
    • Selfridges


    • SAGA
    • Abbey National
    • AXA Insurance
    • Barclays Bank
    • Bristol & West
    • Britannia Building Society
    • Chelsea Bulding Society
    • Cheltenham and Gloucester
    • Cheshire Building Society
    • Churchill Insurance
    • CIS Insurance
    • Clerical Medical
    • Cornhill Direct
    • CPP
    • CTS Investors
    • Direct Line
    • Esure
    • Event Insurance
    • First Direct
    • FirstHips
    • Foreign Currency Direct
    • Friends Provident
    • GE Capital
    • Halifax
    • Insure and Go
    • Ipswich Building Society
    • IRPC
    • Lloyds TSB
    • Lombard Direct
    • Marks & Spencer Finance
    • Marks & Spencer Money
    • MBNA
    • NatWest
    • Norwich Union
    • Penrose Financial Ltd
    • Principality Building Society
    • Rate Changers
    • RBS
    • Rias Insurance
    • Simply Mortgages
    • Skipton Building Society
    • Co-operative Bank - Smile
    • Tesco Personal Finance
    • Virgin Money
    • Woolwich
    • Yorkshire Building Society
    • Brewin Dolphin Securities
    • Domestic and General
    • Mazars
    • Foundem
    • F & C Asset Mgt Ltd
    • Denplan
    • Standard Life Healthcare
    • AA Insurance
    • Green Flag
    Food and Drink

    • Beefeater
    • KFC
    • Starbucks
    • Marks & Spencer
    • Chocpix
    • Costa Coffee
    • Iceland PLC
    • KwikSave
    • Lidl
    • Morrisons
    • Pataks
    • Sainsburys
    • Somerfield
    • Tesco
    • Tesco Express
    • The Fish Society
    • Waitrose
    • Babycham
    • Blue Dragon
    • Britvic
    • Buitoni Pasta
    • California Prune Board
    • Cardini Salad
    • Carling
    • Cherry Lambrini
    • Coors Brewery
    • Dry Blackthorn
    • Eisberg
    • English Apples
    • Fullers
    • Gaymer's Olde English Cider
    • Glenfiddich Whisky
    • Goodfellas
    • Grolsch
    • Heinz Tomato Ketchup
    • Heinz Tomato Soup
    • Innocent
    • Jonathan Crisp
    • Kronenbourg
    • Malibu
    • Mars
    • Constellation Europe
    • McCain Oven Chips
    • New Zealand Lamb
    • Pimms
    • Quality Street
    • Reef
    • Rent-a-Keg Ltd
    • Rolo
    • Sense
    • Silver Spoon
    • Stowells Ginger Wine
    • Strathmore Water
    • Vimto
    • Worthington
    • Complan
    • Julian Graves
    • Organix

    Health and Beauty

    • Denplan
    • Standard Life Healthcare
    • The Body Shop
    • Boots
    • Buyspecs4less
    • Shuc
    • Tesco Male Grooming
    • Salter Scales
    • Tanita Scales
    • Alberto Culver
    • Avon Cosmetics
    • Britesmile
    • Charles Worthington
    • Chester Dental Practice
    • Durex
    • GLEE
    • Hans Place Practice
    • James Hull Dental Chain
    • Lemsip
    • L'Oreal UK
    • Lush
    • Tesco Complimentary Health
    • The Eye Care Trust
    • TJA (UK) LTD
    • Toni & Guy
    • Veet
    • Weight Loss Resources
    • WeightWatchers
    • Wella
    • Nivea
    • Complan
    • Pepto Bismol
    • Vicks
    • Wyeth Consumer Healthcare
    • Julian Graves
    • Organix
    • Assured Hair Studios

    • IT and Telecoms
      • Tesco Mobile
      • AOL
      • Mobile Connections
      • Nokia
      • Onetel
      • Toucan
      • Emomentum
      • Vodafone


    • AA Insurance
    • Green Flag
    • Halfords
    • BMW
    • Dixon Motors
    • Ford
    • Honda
    • HSL - National Car Rental
    • Hyundai
    • jamjarcars
    • Mitsubishi Motors
    • Toyota
    • UKI Partnerships

    General Listings

    • Gloucestershire County Council
    • Daily Star
    • MS George
    • Loot
    • Reputation Inc
    • PCP Luton
    • OnePoll


    • Z PR
    • Seventy Seven
    • Absolute PR
    • Attenborough Saffron
    • Barclay Stratton
    • bgb
    • Biss Lancaster
    • Blue Zebra PR
    • BMA Communications
    • Borkowski
    • Brands2Life
    • Bray Leino
    • The Bright Consultancy
    • Cairns Associates
    • Carrot Communications
    • Chevmond Communications
    • Chrome Consultancy
    • Citigate Dewe Rogerson
    • Clareville Communications
    • Communicate PR
    • Company Care Communications
    • Concept Communications
    • DFPR
    • DRA Communications
    • Energy PR
    • Firefly Communications
    • Fleishman-Hillard
    • GBC Chocolate
    • GCI London
    • The Grove PR Consultancy
    • Harrison Cowley
    • Icas Public Relations
    • Jackie Cooper PR
    • Judy Bennet PR
    • Kaizo
    • Kavanah Communications
    • Keene PR
    • Launch PR
    • Lawson Dodd
    • Lawton PR
    • Lexis PR
    • MTJ Associates
    • Nexus Communications
    • Pegasus PR
    • PFPR
    • Pilot PR
    • Polhill Communications
    • PR4
    • Promote PR
    • Ptarmigan Media
    • Q B O Bell Pottinger
    • Radiator PR
    • Revolver Communications
    • Richmond Towers
    • salt
    • Saltmarsh PR
    • Sculpt PR
    • Seal Communications
    • SPA Way
    • Strategy Consulting
    • Taylor Herring
    • The Viral Factory
    • Tonic Life Communications
    • Trew Relations
    • Warwick Emanuel PR
    • Weber Shandwick
    • Westbury Communications
    • Willoughby PR
    • Brahm PR
    • Killa Communications
    • McCann Erickson
    • Meridian Group
    • Outwrite Public Relations
    • Shine Communications
    • adhoc pr
    • Swallowtail Hill
    • IncrediBull Ideas
    • Counsel Huntsworth
    • Storm Communications
    • Halpern
    • Wyndham-Leigh
    • Good Relations
    • Cirkle Communications
    • Gci Uk
    • Myriad PR
    • Benchmark PR
    • M Consulting
    • Bottle PR
    • Ogilvy PR
    • Eden PR
    • Lornamead
    • Freud Communications
    • Cartmel PR
    • Shire Health
    • August One
    • FML PR
    • Cohn & Wolfe
    • Artisan
    • Manning Selvage and Lee
    • Norton Cowan PR
    • Ash Communications
    • CHA PR
    • ehpr
    • Freshwater
    • Grayling PR
    • Hasliman Taylor PR
    • Henry's House
    • Lansons
    • Lucre Clark
    • Performance PR
    • Phipps PR
    • Porter Novelli
    • Threepipe
    • Vision Group
    • Siren PR
    • Hill and Knowlton
    • Ridley Media
    • Indigo Pearl
    • Neville McCarthy
    • Resonate PR
    • Clarion Communications
    • Beattie Communications
    • Idea Generation
    • HPC
    • The Bright Consultancy
    • Strategic PR
    • Blue Rubicon
    • Starfish Communications
    • Leapfrog Marketing
    • Shone Communications
    • Swallowtail PR
    • Lunch PR
    • Insight Marketing
    • Ketchum
    • Splendid Communications
    • The Cake Group
    • Brando
    • Coverdale Lewis
    • Dig For Fire
    • Four Communications
    • Harrison Sadler
    • Icas PR
    • I-Level
    • Impact Media
    • One Voice Media
    • Target Group
    • Countrywide Porter Novelli
    • OnePoll
    • Trust Fido PR
    • 3 Monkeys Communications

    Property and Construction

    • BuyProperty4Less
    • Eureka 247
    • Sunley
    • Kier Western
    • Mears Group
    • Let Check

    • Retail
    • Comet
    • Amazon
    • Ann Summers
    • Austin Reed
    • BHS
    • Burtons
    • Debenhams
    • Miss Butterfly
    • Freemans - Kaleidoscope
    • Harrods
    • Miss Butterfly
    • TKC Group 1
    • Hi-Tec
    • Marks & Spencer
    • Chocpix
    • Costa Coffee
    • Iceland PLC
    • KwikSave
    • Lidl
    • Morrisons
    • Pataks
    • Sainsburys
    • Somerfield
    • Tesco
    • Tesco Express
    • The Fish Society
    • Waitrose
    • The Body Shop
    • Boots
    • Buyspecs4less
    • Shuc
    • Tesco Male Grooming
    • Tesco Mobile
    • Halfords
    • Dixons
    • Splash DVD
    • Arcadia
    • Harvey Nichols
    • House of Fraser
    • John Lewis
    • Next
    • Selfridges
    • Hamleys
    • Ebay
    • Bluewater
    • Argos
    • Brita
    • Confetti
    • Focus DIY
    • Interflora
    • Mothercare
    • Silent Night
    • The Pier
    • Woolworths
    • Husquarva UK
    • MFI
    • Otto UK
    • Mattel
    • Smoby
    • Toys 'R' Us
    • Vodafone


    • Hamleys
    • Mattel
    • Smoby
    • Toys 'R' Us
    • Tomy

    Travel and Leisure

    • Nandos
    • Wagamama
    • Whitbread - Brewer's Fayre
    • Whitbread - Costa
    • Whitbread - TGI's
    • Greene King
    • SAGA
    • Beefeater
    • KFC
    • Starbucks
    • Butlins
    • Carpe Diem
    • Kidzango
    • WAYN
    • Airtours
    • Sky Travel
    • Ebookers
    • First Choice Holidays
    • Hilton
    • Metroline Ltd
    • P&O Ferries
    • Premier Travel Inn
    • Sea Containers - Hoverspeed
    • Thomas Cook
    • Travelodge
    • Virgin Holidays
    • Warner Holidays
    • Whitbread - Premier Lodge
    • Railbookers
    • First Choice


    • uSwitch
    • Powergen
     The Team

    Andrew Young

    Job Title: News Editor and Partner - SWNS

    Joined 72 Point: 1984 and again in 1989 (break to work for Today for 3 years)

    Click to read more


    What he does: As News Editor, Andy has played a major role in the development of scores of young journalists' careers. He has also overseen many major stories, including the Fred West story and numerous Royal exclusives.

    Before 72 Point: Andy has ink is his veins, as the son of the great Daily Mirror journalist Syd Young, he became one of the UK's youngest ever staff reporters when he landed a job on Eddy Shah's ground-breaking Today newspaper in the mid-80s. After three years with Today and having turned down a number of lucrative offers within the industry Andrew took up the offer of a partnership with SWNS.

    Likes: Beer, cigarettes and pressure.

    Dislikes: Fluffy PR Bunnies.


    John Sewell

    Job Title: Managing Director - 72 Point, 72 Point Broadcast and OnePoll

    Joined 72 Point: Founding Director

    Click to read more


    Clients: Oversees all accounts.

    What he does: Internet, PR, marketing and helping people with problems.

    Before 72 Point: John began his career with ICL, before being headhunted by Siemens to manage new business. After five years with the company he became involved as an Equity Partner with Exepos Software Solutions, a specialist software company.

    Within its first year John negotiated a £500,000 software order with ASDA supermarkets. This was to launch the company towards a successful trade sale in 1996 for £3.6M to Lynx Plc, who were listed on the main London stock market.

    After a two-year Sabbatical during which John helped raise his young family, he formed Phase 8, a company which specialised in investing in internet start-up ventures. Following the acquisition of a small number of internet infrastructure companies and after just 14 months trading, Phase 8 was sold to Namesco Ltd for £3.4M. He then approached SWNS to form 72 Point Ltd.

    Likes: His kids, the internet, coffee, Redbull, Karaoke and George Best.

    Dislikes: Decaffeinated coffee, the tube and museums.


    Doug Shields

    Job Title: National News and Creative Manager

    Joined 72 Point: Sept 07

    Click to read more


    Clients: Works on all accounts.

    What he does: Specialises In - Creative idea generation, copywriting, news generation and training.

    Before 72 Point: Doug joined SWNS from college in 1994. During his six years as a reporter with the agency he broke a string of world exclusives including the divorce of Camilla and Andrew Parker Bowles. He also worked on huge news stories such as the death of Diana Princess of Wales and the House of Horrors murders in Gloucester.

    He moved to The Sun in January 2001 and in 2002 was head-hunted to run Safeway's Pro-Active PR operation. He later became senior reporter at Closer magazine before taking over as news editor of lad's mag Zoo.

    In May 2005 was made news editor on The National Enquirer in the United States. After a year at the Enquirer and six months as deputy news editor at Splash News and Picture Agency in Los Angeles he returned to England as assistant news editor at The Sun. He left The Sun in September to join 72 Point.

    Likes: The buzz of a big news story, good food, Rioja and my family and friends.

    Dislikes: Taxes, sarcasm, speed cameras and Marmite.


    Libby Cottingham

    Job Title: Account Director

    Joined 72 Point: August 2004

    Click to read more


    Clients: Debenhams, Travelodge, WAYN (Where Are You Now?), Cornhill Direct, Cheltenham and Gloucester, Toyota, Green Flag and Thomas Cook. Ad-hoc clients include some of the UK's largest PR agencies such as Weber Shandwick, Taylor Herring, Freud Communications, Ann-Summers, Asda and Fleishman-Hillard.

    What she does: Web based clients, Finance, Health and Beauty and Fashion.

    Before 72 Point: Completed a degree in Public Relations and Media Studies in 2003 before working in the Press Office for a large technology company in Bristol.

    Likes: G & T's, fast food, songs that have a dance routine, anything strangely small and a genuine love of killer heels.

    Dislikes: Sport of any kind, people that call their cars names and queuing for anything.


    Emma Elsworthy

    Job Title: Account Director

    Joined 72 Point: September 2002

    Clients: Boots, Imperial Leather, Weight Watchers, Toys'R' Us, Ann Summers, Cheltenham and Gloucester and Coors.

    What she does: Specialises in Health and Beauty, Insurance, Retail and Food and Drink.

    Before 72 Point: 7 years In-house PR experience - having joined Hill House Hammond Press Office after University Emma quickly became responsible for generating coverage in national, regional and trade press.

    She also became the face of the company internally; writing and running a successful internal communications course - teaching more than 3,000 staff members. Emma was head-hunted by 72 Point in 2002 and is now the company's longest serving account manager.

    Likes: Singing, Coronation Street, big men, my children, cake, pyjama bottoms and mascara.

    Dislikes: Coughing, Champagne and snobs.


    James Coleman

    Job Title: Account Manager/Business Development

    Joined 72 Point: August 2005

    Click to read more


    Clients: Clerical Medical, Churchill and Travelodge (assisting Account Directors). Ad-hoc clients have included PR agencies such as Kavanagh Communications, Philips, BSkyB, Co-Operative Bank, Biss Lancaster and Seal Communications.

    What he does: New business development, campaign research, data analysis and Account Management.

    Before 72 Point: BA Honours PR degree at Bournemouth University with a placement year at 72 Point and sponsorship for the final year.

    Likes: Current affairs, cycling, running and all things sporty.

    Dislikes: Sitting down for too long, slow walkers and unnecessary noise.


    Kevin Smith

    Job Title: Web and Research Manager

    Joined 72 Point: January 2007

    Click to read more


    Specialises in: Survey and web site management

    What he does: Kevin plays a pivotal role in co-coordinating web-based activities and projects for 72Point and OnePoll.

    Before 72 Point: Golf course management, leisure club management and event management.

    Likes: Poker, Hawaii, Apple products and tennis.

    Dislikes: Cheats, white van drivers and Kerry Katona.


    Katie Price

    Job Title: Sales & Surveys support

    Joined 72 Point: May 2008

    Click to read more


    Specialises in: Generating new business and providing database support to the sales team.

    Clients: Waitrose, Choices Videos, Halifax, Co-op Financial Services, MBNA, CLS, Skipton Building Society, SKY, Jamjar cars, Weber Shandwick (Manchester), Green Flag, Chelsea Building Society, Airtours,Littlewoods, Asda

    What she does: Initially brought on to develop new accounts, Mary now heads up the company's northern division. She is responsible not only for business development but ensuring ongoing accounts run smoothly. She regularly travels up and down the country in search of new and challenging briefs from small web based companies to large Corporates, Financial Institutions being just one of her favorites!

    Before 72 Point: After completing a BA Hons from London University in History, Mary worked in Sales/ Marketing and PR or KP Foods in London. She was then promoted to HQ United Biscuits working in National Accounts.

    Moving on to Esselte Letraset to work in International Publicity, after 3 years she joined WH Smith Group working in Sales and Marketing where she continued to be successful. After taking time out to have three beautiful boys, Mary resumed her career in 2001 when she joined 72 Point.

    Likes: Jewelry; especially diamonds and pearls (shame she can't afford them) wine, James Bond movies, politics, shoes and handbags.

    Dislikes: Pretentious intellectuals, Big Brother, bad language and bad manners.


    Simon Russell

    Job Title: Managing Director - 72 Point Plus

    Joined 72 Point: May 2006

    Click to read more


    Clients: Distell ( South Africa's largest drinks group), National Association of Cider Makers, Constellation Europe (world's biggest wine company) and projects for businesses including NatWest, Royal Bank of Scotland and Nokia.

    What he does: Media Relations in specialist sectors including Food and Drink; Financial Services; Sports; Utilities and Science and Technology and also a specialist in Training, Public Affairs and Crisis Management.

    Before 72 Point: In-house Communication Manager for over 12 years.

    Likes: Playing, watching and talking about football; pubs and seeing the kids happy.

    Dislikes: Bad manners and worse bad beer.



    Kathy De Mattia

    Job Title: PR Account Director

    Joined 72 Point: February 2008

    Click to read more



    Clients: Aston Manor, the National Association of Cider Makers, Distell Wines and Bristol Rugby.

    What she does: Working in the PR department, Kathy manages campaigns for various national clients. Her role is to make her clients famous through both the trade and consumer media.

    Before 72 Point: Kathy worked in London for various high profile brands, including Pepsi, Mars and O2 Mobile.

    Likes: Alan Carr, playing golf, New York and the fall of Kerry Katona!

    Dislikes:Meetings about meetings, people who don't say thank you or sorry and lime chutney.


    Paul Walters

    Job Title: Picture Editor and Partner - SWNS

    Joined 72 Point: 1984

    Click to read more


    What he does: As Picture Editor, Paul has overseen this department's phenomenal period of progress and success over the last decade.

    Before 72 Point: Joined the Bath Chronicle in 1988 as a photographer before carrying out shifts for every national newspaper.

    Likes: Checking bank statements.

    Dislikes: Fluffy PR Bunnies.


    Jay Williams

    Job Title: Chief Creative Consultant

    Joined 72 Point:2001

    Click to read more


    Clients: Works on all client accounts.

    What he does: Creative idea generation, copywriting, news generation and training.

    Before 72 Point: Jay's career in journalism began in 1981 when he landed the job of assistant news editor on the legendary music magazine Sounds.

    In 1985 he moved into mainstream journalism, running the Newcastle bureau of CNA News Agency where he was one of the first reporters on the scene of the 1988 Lockerbie air disaster.

    Jay joined SWNS in 1990 and was quickly promoted to Chief Reporter. After heading the reporting team which broke the Fred West story amongst numerous others, he was made SWNS Partner in 2000 and later went on to set up 72 Point Ltd with John Sewell.

    Likes: Elvis, and his son Alfie's band Phoenix Cult - "the best unsigned band in the UK".

    Dislikes: Stalkers, surly non-smokers who make him step off the pavement, Richard Gere, wine bars.


    Harriet Crosse

    Job Title: Business Development Manager

    Joined 72 Point: May 2001

    Click to read more


    What she does: Harriet manages 72 Point's highly driven business development team. She is responsible for sales, marketing and business relations. As a founding member of 72 Point, Harriet has contributed significantly to the company's growth.

    Before 72 Point: Completed a degree in Media Studies at Edinburgh University.

    Likes: Jon Snow, weird movies and Stella Artois.

    Dislikes: Corporate spiel and Keira Knightly.


    Annabel Iles

    Job Title: Account Director

    Joined 72 Point: April 2006

    Click to read more


    Specialises in: Fashion, Travel and Leisure, Health and Beauty and Event Management.

    Clients: La Senza, Toni and Guy, Debenhams, Travelodge, Thomas Cook, Julian Graves Alberto Culver and GE Money. Ad-hoc clients include some of the UK's largest PR agencies such as Trimedia Harrison Cowley, Biss Lancaster, BMA Communications and Bray Leino.

    Before 72 Point: 8 years In-house PR experience. Annabel started working life in the luxury travel industry before re-locating to Bristol in 2001 to join At-Bristol, the city's new Landmark visitor attraction.

    She initially set-up the brand communication for the corporate events division before being appointed PR Manager - achieving continual national, regional and trade coverage for the attraction as well as organising regular high profile film/exhibition launches, royal visits, photo shoots and national TV/radio campaigns.

    Likes: Johnny Wilkinson, champagne, log fires and the great outdoors.

    Dislikes: Baked beans, tequila and Smart cars.


    Gemma Francis

    Job Title: Account Manager/Copywriter

    Joined 72 Point: October 2006

    Click to read more


    Specialises in: Copywriting

    Clients: Hi-Tec, Quorn, Jobs2view, Yourpropertyclub, Family Relatives and Legoland Windsor

    Before 72 Point: Gemma worked as a local newspaper reporter where she went on to complete a Diploma in Journalism. As the only reporter on a weekly newspaper in Somerset she was solely responsible for chasing stories and writing page-ready news copy to strict deadlines.

    Likes: Take That, Speedway and vodka and lemonade.

    Dislikes: Flying and multi-storey car parks


    Nicky Marks

    Job Title: Business Development Executive

    Joined 72 Point: March 2006

    Click to read more


    Clients: Debenhams, Thomas Cook, HMV and Superdrug.

    What she does: As a senior member of the sales department, Nicky is highly involved in all sales and marketing processes. She is our first point of contact for new business calls.

    Before 72 Point: Managed a small telemarketing company in Bristol.

    Likes: Poker, Reggae and Cosmopolitans.

    Dislikes: Horses and men that wear flip-flops.


    Jo Sansom

    Job Title: Office Manager

    Joined 72 Point: October 2006

    Click to read more


    Specialises in: Administration, Accounts and Event Management.

    What he does: Jo deals with financial management, recruitment and HR issues.

    Before 72 Point: Engineering and Management Consultancy background.

    Likes: Thailand, running, wine and her dog.

    Dislikes: Pete Doherty, rude shop staff and people who mumble.


    Julia Woda

    Job Title: Business Development Executive

    Joined 72 Point: February 2006

    Click to read more


    Specialises in: Generating new business and providing database support to the sales team

    Clients: Legoland, Lego, Seddons Solicitors, ZPR, Momentum Pictures

    Before 72 Point: Career break to raise children, prior to that worked in executive support functions at Cisco Systems and Psion PLC.

    Likes: Wine, yoga, films of Anthony Minghella, good jokes and wine.

    Dislikes: Big Brother contestants, yob culture, public transport


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