72 Point achieves more national news coverage than any other PR agency in the UK

72 Point is the PR division of SWNS - the UK's largest independent press agency.

We have a unique and direct link to the UK press due to:

No matter who you are or what you do - We can achieve positive exposure for you. An interesting, quirky news story is powerful. We know what will "make" in the newspapers and will aim to build a story which satisfies two key requirements:

a)It has strong news value
b)It gets your key brand messages across

72 Point - About Us

72 Point is part of the SWNS Group ? the UK?s largest independent press agency and newswire service.

Our relationship with SWNS secures our position as national news PR specialists.

No other agency has:

• Direct access to a newswire which every media organisation in the country subscribes to.
• A news desk which takes daily calls from editors on the hunt for stories - it could be yours on our list.
• Journalists from the Sun, Daily Telegraph and women's magazines working in the same building.
• Over 100 trained journalists, photographers and feature writers.
• Direct access to Onepoll.com - the UK's leading supplier of survey-based national news.

Click on the following links to see information about SWNS, 72 Point, Onepoll.com and the other parts of our company?

SWNS 
South West News Service, the largest independent press agency in the UK 
http://www.swns.com

72 Point Ltd 
National News PR Specialists

72 Point Plus Ltd 
Specialist Media Relations, Communication Consultancy, Issues Management, Public Affairs, Event Management and more

OnePoll.com 
Global Market Research Specialists 
http://www.onepoll.com/

YoungPoll 
Youth based Market Research Specialists (soon to come)

Ventutec Ltd 
Specialists in Website Design and Development, SEO (Search Engine Optimisation) and PPC (Pay Per Click) 
http://www.ventutec.com/

Click here to enquire about any of our Services
Or simply call us on 0117 9066 555.

72 Point - Why PR?

At least 15% of coverage in the national press on a daily basis comes from SWNS. Based in the heart of the South West, with key regional reporters working for both The Sun and the Daily Telegraph in-house and a team of dedicated news reporters, photographers and features writers - SWNS has been producing stories and pictures for the national press for over 40 years.

Most importantly - what makes in print leads the news agenda for all other types of media on any given day, be it online, radio or TV, with stories generated by SWNS fining their way literally around the world.

72 Point is the only PR agency in the UK that works hand in hand with a national news agency and the only PR agency specialising in national news.

Take a look at some 'Frequently Asked Questions' below:

Q: Why is PR important?

Q: Is PR cost-effective?

Q: Can PR improve my online search results?

Q: How can PR benefit my product?

Q: Can PR help with recruitment and other staff issues?

Click here to find out how we can help get your brand in the National Press and other Media.
Or simply call us on 0117 9066 555.

72 Point - Why 72 Point?

The comparisons below highlight exactly how and why 72 Point
continuously delivers high-impact PR Coverage in the national press.

The Benefits of using 72 Point over a Traditional PR Agency

Traditional PR Agency

Press releases are written by PR Executives.

Traditional agencies phone round a number of national journalists to get interest in their story.

The release gets sent out via email to news agencies / newsdesks / reporters.

The story gets sent out regardless of the days' news 

agenda.

PR Executives might ring the news editors on the nationals throughout the day to receive feedback.

The nationals have direct access to the client once the PR agency has issued the press release.

Research is commissioned externally, often using expensive suppliers/agencies.

Creative sessions are conducted by PR professionals only.

Photography is commissioned externally.

Photos are not available on immediate request and need to be commissioned externally in advance

Agencies often charge the client to produce lengthy documents and detailed PR plans according to client specifications.

They provide PR services and support for end user clients

Agencies tend to have a low national press success rate

72 Point Ltd

Press copy is written by trained national journalists/creative writers.

SWNS receive phone calls daily from 7:30am from national news reporters and editors to discuss what stories they have sourced, ready to go out that day.

The news copy gets fed via the SWNS newswire (Wordflow). All our client stories are guaranteed to be on the newswire on the agreed date. The newswire feeds the copy to the receiving news systems of named reporters/editors on the nationals.

Our newsdesk gives us the heads up if they hear of a busy news day, or sudden breaking stories. A PR story might be held back at the last minute if breaking news is likely to dominate the papers.

SWNS may well be aware of the reception of a story and wherever possible feedback is provided to the 72 Point team.

The nationals always liaise with our news team once the copy has been issued, enabling us to field any enquiries and act as liability insurance for the client.

Research is conducted using our low cost, quick turnaround in-house survey facility www.onepoll.com, which can also be accessed via the 72 Point website and affiliated survey sites. 1000's of different individuals have responded to our surveys over the past years and continue to do so, on a regular basis. OnePoll functionality is constantly evolving and panel membership numbers increase daily.

Creative sessions are conducted by a diverse team of experienced journalists, news editors, PR professionals and features staff.

SWNS have an in-house national news picture desk, with trained photographers who provide pictures for the national press every day.

If the newspapers request photos to accompany a story, we already have a database of over 500,000 images. If the appropriate pictures are not immediately available, one of our national press photographers can often take them within the hour.

We side-step the admin, and produce relevant newsworthy briefs within short timescales, based on the opinions of the news team

Provides PR services and support for end user clients and PR agencies.

We have an 80% success rate of national press coverage.

72 Point - Contact

Are your competitors enjoying more frequent or more targeted coverage than you? Curious to find out whether you could be communicating better with your key audiences? Or would you just like to know more about what we do?

Simply call us on +44 (0)117 9066 555 

or fill out the contact form below and we will be in touch ASAP.

72 Point - Clients

Over the years, 72 Point has worked with literally hundreds of clients, working on sustained awareness of huge corporate household names, through to new business start-ups wanting to break into already competitive markets.

We have also worked with PR Agencies of all sizes to support them with their own clients' activity - either as part of a larger campaign or sometimes simply to help out on a difficult brief or previously unsuccessful project.

72Pooint.com - Client List

Charity

• Meningitis Trust
• Texas Red
• Friends of the Earth
• Rethink Rubbish
• Unite Group
• Institute of Cancer Research

Dating

• Match.com
• Solos Matchmaker
• Three Eyes LTD
• The IceBreaker
• Confonia Ltd

Electricals 

• Morphy Richards
• Comet
• Bosch
• Kenwood
• Panasonic
• Philips
• Siemens
• Sharp Electronics
• JVC
• Sharp
• GTech
• Dixons
• Hotpoint

• IT and Telecoms
• • Tesco Mobile
  • AOL
  • Mobile Connections
  • Nokia
  • Onetel
  • Toucan
  • Emomentum
  • Vodafone

• Retail
• Comet
• Amazon
• Ann Summers
• Austin Reed
• BHS
• Burtons
• Debenhams
• Miss Butterfly
• Freemans - Kaleidoscope
• Harrods
• Miss Butterfly
• TKC Group 1
• Hi-Tec
• Marks & Spencer
• Chocpix
• Costa Coffee
• Iceland PLC
• KwikSave
• Lidl
• Morrisons
• Pataks
• Sainsburys
• Somerfield
• Tesco
• Tesco Express
• The Fish Society
• Waitrose
• The Body Shop
• Boots
• Buyspecs4less
• Shuc
• Tesco Male Grooming
• Tesco Mobile
• Halfords
• Dixons
• Splash DVD
• Arcadia
• ASOS.com
• Harvey Nichols
• House of Fraser
• John Lewis
• Next
• Selfridges
• Hamleys
• Ebay
• iwantoneofthose.com
• www.books.co.uk
• www.iwantoneofthose.com
• Bluewater
• Argos
• Brita
• Confetti
• Focus DIY
• Interflora
• Mothercare
• Silent Night
• The Pier
• Woolworths
• Husquarva UK
• MFI
• Otto UK
• Mattel
• Smoby
• Toys 'R' Us
• Tesco.com
• Vodafone

Our services are no nonsense and results driven

• Research/Surveys
• Market Research package
• PR news generation
• Data analysis and copy writing
• Brainstorming/news conferencing

• Press Release Re-write and National sell in
• Regional Copy and sell in
• Photography/Picture led PR
• Straight news/PR stories
• Crisis Managment
• Monthly retainer

Andrew Young

Job Title: News Editor and Partner - SWNS

Joined 72 Point: 1984 and again in 1989 (break to work for Today for 3 years)

Click to read more

What he does: As News Editor, Andy has played a major role in the development of scores of young journalists' careers. He has also overseen many major stories, including the Fred West story and numerous Royal exclusives.

Before 72 Point: Andy has ink is his veins, as the son of the great Daily Mirror journalist Syd Young, he became one of the UK's youngest ever staff reporters when he landed a job on Eddy Shah's ground-breaking Today newspaper in the mid-80s. After three years with Today and having turned down a number of lucrative offers within the industry Andrew took up the offer of a partnership with SWNS.

Likes: Beer, cigarettes and pressure.

Dislikes: Fluffy PR Bunnies.

John Sewell

Job Title: Managing Director - 72 Point, 72 Point Broadcast and OnePoll

Joined 72 Point: Founding Director

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Clients: Oversees all accounts.

What he does: Internet, PR, marketing and helping people with problems.

Before 72 Point: John began his career with ICL, before being headhunted by Siemens to manage new business. After five years with the company he became involved as an Equity Partner with Exepos Software Solutions, a specialist software company.

Within its first year John negotiated a £500,000 software order with ASDA supermarkets. This was to launch the company towards a successful trade sale in 1996 for £3.6M to Lynx Plc, who were listed on the main London stock market.

After a two-year Sabbatical during which John helped raise his young family, he formed Phase 8, a company which specialised in investing in internet start-up ventures. Following the acquisition of a small number of internet infrastructure companies and after just 14 months trading, Phase 8 was sold to Namesco Ltd for £3.4M. He then approached SWNS to form 72 Point Ltd.

Likes: His kids, the internet, coffee, Redbull, Karaoke and George Best.

Dislikes: Decaffeinated coffee, the tube and museums.

Doug Shields

Job Title: National News and Creative Manager

Joined 72 Point: Sept 07

Click to read more

Clients: Works on all accounts.

What he does: Specialises In - Creative idea generation, copywriting, news generation and training.

Before 72 Point: Doug joined SWNS from college in 1994. During his six years as a reporter with the agency he broke a string of world exclusives including the divorce of Camilla and Andrew Parker Bowles. He also worked on huge news stories such as the death of Diana Princess of Wales and the House of Horrors murders in Gloucester.

He moved to The Sun in January 2001 and in 2002 was head-hunted to run Safeway's Pro-Active PR operation. He later became senior reporter at Closer magazine before taking over as news editor of lad's mag Zoo.

In May 2005 was made news editor on The National Enquirer in the United States. After a year at the Enquirer and six months as deputy news editor at Splash News and Picture Agency in Los Angeles he returned to England as assistant news editor at The Sun. He left The Sun in September to join 72 Point.

Likes: The buzz of a big news story, good food, Rioja and my family and friends.

Dislikes: Taxes, sarcasm, speed cameras and Marmite.

Libby Cottingham

Job Title: Account Director

Joined 72 Point: August 2004

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Clients: Debenhams, Travelodge, WAYN (Where Are You Now?), Cornhill Direct, Cheltenham and Gloucester, Toyota, Green Flag and Thomas Cook. Ad-hoc clients include some of the UK's largest PR agencies such as Weber Shandwick, Taylor Herring, Freud Communications, Ann-Summers, Asda and Fleishman-Hillard.

What she does: Web based clients, Finance, Health and Beauty and Fashion.

Before 72 Point: Completed a degree in Public Relations and Media Studies in 2003 before working in the Press Office for a large technology company in Bristol.

Likes: G & T's, fast food, songs that have a dance routine, anything strangely small and a genuine love of killer heels.

Dislikes: Sport of any kind, people that call their cars names and queuing for anything.

Emma Elsworthy

Job Title: Account Director

Joined 72 Point: September 2002

Clients: Boots, Imperial Leather, Weight Watchers, Toys'R' Us, Ann Summers, Cheltenham and Gloucester and Coors.

What she does: Specialises in Health and Beauty, Insurance, Retail and Food and Drink.

Before 72 Point: 7 years In-house PR experience - having joined Hill House Hammond Press Office after University Emma quickly became responsible for generating coverage in national, regional and trade press.

She also became the face of the company internally; writing and running a successful internal communications course - teaching more than 3,000 staff members. Emma was head-hunted by 72 Point in 2002 and is now the company's longest serving account manager.

Likes: Singing, Coronation Street, big men, my children, cake, pyjama bottoms and mascara.

Dislikes: Coughing, Champagne and snobs.

James Coleman

Job Title: Account Manager/Business Development

Joined 72 Point: August 2005

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Clients: Clerical Medical, Churchill and Travelodge (assisting Account Directors). Ad-hoc clients have included PR agencies such as Kavanagh Communications, Philips, BSkyB, Co-Operative Bank, Biss Lancaster and Seal Communications.

What he does: New business development, campaign research, data analysis and Account Management.

Before 72 Point: BA Honours PR degree at Bournemouth University with a placement year at 72 Point and sponsorship for the final year.

Likes: Current affairs, cycling, running and all things sporty.

Dislikes: Sitting down for too long, slow walkers and unnecessary noise.

Kevin Smith

Job Title: Web and Research Manager

Joined 72 Point: January 2007

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Specialises in: Survey and web site management

What he does: Kevin plays a pivotal role in co-coordinating web-based activities and projects for 72Point and OnePoll.

Before 72 Point: Golf course management, leisure club management and event management.

Likes: Poker, Hawaii, Apple products and tennis.

Dislikes: Cheats, white van drivers and Kerry Katona.

Katie Price

Job Title: Sales & Surveys support

Joined 72 Point: May 2008

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Specialises in: Generating new business and providing database support to the sales team.

Clients: Waitrose, Choices Videos, Halifax, Co-op Financial Services, MBNA, CLS, Skipton Building Society, SKY, Jamjar cars, Weber Shandwick (Manchester), Green Flag, Chelsea Building Society, Airtours,Littlewoods, Asda

What she does: Initially brought on to develop new accounts, Mary now heads up the company's northern division. She is responsible not only for business development but ensuring ongoing accounts run smoothly. She regularly travels up and down the country in search of new and challenging briefs from small web based companies to large Corporates, Financial Institutions being just one of her favorites!

Before 72 Point: After completing a BA Hons from London University in History, Mary worked in Sales/ Marketing and PR or KP Foods in London. She was then promoted to HQ United Biscuits working in National Accounts.

Moving on to Esselte Letraset to work in International Publicity, after 3 years she joined WH Smith Group working in Sales and Marketing where she continued to be successful. After taking time out to have three beautiful boys, Mary resumed her career in 2001 when she joined 72 Point.

Likes: Jewelry; especially diamonds and pearls (shame she can't afford them) wine, James Bond movies, politics, shoes and handbags.

Dislikes: Pretentious intellectuals, Big Brother, bad language and bad manners.

Simon Russell

Job Title: Managing Director - 72 Point Plus

Joined 72 Point: May 2006

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Clients: Distell ( South Africa's largest drinks group), National Association of Cider Makers, Constellation Europe (world's biggest wine company) and projects for businesses including NatWest, Royal Bank of Scotland and Nokia.

What he does: Media Relations in specialist sectors including Food and Drink; Financial Services; Sports; Utilities and Science and Technology and also a specialist in Training, Public Affairs and Crisis Management.

Before 72 Point: In-house Communication Manager for over 12 years.

Likes: Playing, watching and talking about football; pubs and seeing the kids happy.

Dislikes: Bad manners and worse bad beer.